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AOL Follows The Mobile Trail
Aiming to keep pace with wireless inroads made by Yahoo and Google, AOL Tuesday unveiled new mobile versions of its online services within a revamped WAP portal. ...Read the whole story
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Interpublic Partners With WOM Specialist BzzAgent
Interpublic's Emerging Media Lab has found another strategic partner in word-of-mouth marketing specialist BzzAgent. The Lab--established to test, research, and develop new media platforms--has similar relationships with Web TV startup Joost TiVo, which rest heavily on research to better understand emerging media. ...Read the whole story
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About.com's Upgrades Drive Revenues, Traffic For NYT
About.com posted a 35% year-over-year Q3 revenue increase on Tuesday, although higher operating costs pulled down the profit margin by 2%. ...Read the whole story
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CareerBuilder's Monk-e-Mail Goes Mobile
CareerBuilder is extending its popular Monk-e-Mail campaign to mobile phones. The send-to-mobile option is compatible with any handset and major carriers including AT&T, Verizon and Sprint. ...Read the whole story
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Kontera Brings Regional Targeting To In-Text Ads
San Francisco-based Kontera has rolled out ContentLink Local, a regional targeting feature for its in-text ad solution. Advertisers can choose to target users by state, city, area code or DMA -- and brands like Chevrolet and Nortel have already signed on to test the service. ...Read the whole story
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