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Microsoft Deal Values Facebook At $15 Billion
Microsoft will invest $240 million for a 1.6% stake in Facebook--a deal that values the hot social network at a staggering $15 billion. Beating out Google on Wednesday, Microsoft also won exclusive global rights to sell third-party banner ads on Facebook. ...Read the whole story
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Google Prepping Big Brand Marketing Dashboard
Google is working on a "fully functional marketing dashboard" that will integrate data from advertisers' search, display and offline marketing efforts, analysts were told on Wednesday. ...Read the whole story
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WPP Acquires Blast Radius
WPP is getting additional new media assets with the acquisition of Vancouver-based interactive shop Blast Radius. The agency will be aligned with Wunderman after the deal closes. ...Read the whole story
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People Register In Droves To Work At 'The Office'
It looks like NBC managed to make a good thing better when it attached a stylized social network to its popular series "The Office." ...Read the whole story
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Mobile Video Audience Grew To 8 Million: MMetrics
The U.S. mobile video audience has grown by more than one-third this year to eight million, according to a new study by mobile market research firm MMetrics. With 6.8 million viewers, viral clips have proven to be the most popular category of mobile video. ...Read the whole story
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