• Forrester: Hulu Should Please Advertisers, Viewers by Gavin O'Malley

    Under the tightest controls, Hulu.com emerged from the lab on Monday to generally favorable reviews--or review, given that its creators had only briefed one analyst. Forrester analyst James McQuivey was impressed with both the design features and business strategy behind the joint venture between NBC Universal and News Corp., noting that it has found "the best way to please advertisers is to maximize viewing of content." ...Read the whole story

  • Google Loses Bid To Dismiss American Airlines Lawsuit by Wendy Davis

    A federal judge in Fort Worth, Tex. has ruled that American Airlines' trademark infringement lawsuit against Google, stemming from its paid search program, can proceed to trial. ...Read the whole story

  • Tribune, Gannett Partner On Metromix Entertainment Network by Tameka Kee

    Chicago-based Gannett and Tribune Company's Tribune Interactive division have partnered to launch Metromix LLC--expanding Tribune's already established network of local entertainment and activity sites. The network will exist as an independently operated joint venture headquartered in Chicago--with Tribune vet Kara Walsh signed on as the company's CEO. ...Read the whole story

  • Hyperfactory To Launch New Entertainment Unit by Mark Walsh

    Mobile marketing company The Hyperfactory has landed a strategic investment from Rich Frank, former president of Walt Disney Studios and Paramount Television Group. The undisclosed funding will help the company launch its new entertainment division aimed at record labels and film and TV studios. ...Read the whole story

  • Digitas Kicks Off Sparks Rebrand Effort by Tameka Kee

    SAB Miller's Miller Brewing has unveiled Sparks.com, the newly redesigned site for its Sparks caffeinated alcohol beverage. ...Read the whole story

  • On-Again, Off-Again GOP YouTube Debate Back On by Mark Walsh

    It looks like the Republican YouTube debate is back on. CNN, YouTube and the Republican Party of Florida announced Monday that the Republican debate will go forward after being delayed two months when former New York City Mayor Rudy Giuliani and former Massachusetts Governer Mitt Romney balked at participating in the event. ...Read the whole story

  • Vitrue Gets $10 Mil To Build Tech, Sales Ops by Mark Walsh

    Vitrue, which creates sponsored video sites for advertisers, has raised $10 million in a second-round venture financing led by Dace Ventures. The company will use the capital infusion to accelerate technology development and expand its sales operation. Previous investors, including Comcast Interactive Capital, Turner Broadcasting and General Catalyst Partners, participated. ...Read the whole story

  • LiveStation Gets $16 Million Infusion by Gavin O'Malley

    LiveStation, the peer-to-peer Web TV service being readied by Microsoft and Skinkers, a British software developer, has received a boost in the form of a $16 million investment. ...Read the whole story

  • Humane Society Taps There.com To Reach Gen-Y by Tameka Kee

    The Humane Society of the United States (HSUS) has partnered with Makena Technologies to launch an interactive campaign at There.com. HSUS will use branded virtual and real world merchandise, as well as live events to raise awareness and funds in the fight against animal cruelty. ...Read the whole story

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