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AOL Unveils Consumer Education Campaign On B.T.
On the eve of an FTC Town Hall meeting addressing privacy issues related to behavioral targeting, AOL has unveiled a new initiative to educate consumers about how the company uses their Web-surfing history to serve ads. ...Read the whole story
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VSS: Don't Count Out Old Media Yet In Digital Future
Don't count out media's old guard in the battle for the new media landscape, said John Suhler, founding general partner and president of private equity firm Veronis Suhler Stevenson. ...Read the whole story
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NBCU Digital/IGA Deal Strengthens In-Game Ad Opps
NBC Universal Digital Media has entered a sales deal with New York-based IGA Worldwide--a move that strengthens both companies' abilities to offer in-game ad packages that also feature online, TV and wireless components. ...Read the whole story
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Denuo's Tobaccowala Does A Hulu Dance
Denuo CEO Rishad Tobaccowala had a harsh message Tuesday for anyone who doubted that NBC Universal and News Corp. could successfully collaborate on the launch of Hulu. "They all have to eat crow," he said of the venture's numerous pre-launch naysayers during a presentation at Media magazine's Forecasting Conference in New York. ...Read the whole story
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Media M&A Slowing In Wake Of Credit Crunch
The mortgage crisis and resulting credit crunch haven't impacted valuations yet, but have led to a slowdown in media M&A activity, according to a group of top industry dealmakers. ...Read the whole story
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MSN Goes Green With New Environmental Channel
MSN is partnering with a bevy of sources including Conservation International, Environmental Defense, Grist,org, TreeHugger.com, and StopGlobalWarming.org to launch a new MSN Green channel. ...Read the whole story
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Tick, Tick, Tick...
It's that time again. All you interactive agencies out there, let us know why you should be named the OMMA Agency of the Year. Don't ... ...More
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