• Online Videos Attract Broad Audience by Mark Walsh

    Almost half of the U.S. population watches as least one online video per month, according to a new study of online video viewing habits. "One of the most notable things we found is the broad range of users," says Michael Vorhaus, senior vice president and managing director at Magid Associates. "This is not any sort of niche behavior." ...Read the whole story

  • Dell's Holiday Campaign Helps Consumers Get Gifts They Really Want by Tameka Kee

    At www.YoursIsHere.com, users select which Dell product they want as a gift, choose their video pitch and then e-mail that customized message to gift-givers. They can link the video pleas to a Pay Pal account that potential gift-givers can use to chip-in toward the cost of the computer. There's also the option to embed a widget in their Facebook or MySpace page to track their progress and thank their contributors. ...Read the whole story

  • Comcast Sued for Impeding Web Traffic To Peer-to-Peer Networks by Wendy Davis

    Jon Hart claimed that Comcast impeded his visits to peer-to-peer sites like BitTorrent by slowing down service to those sites. Hart, who seeks class-action status, alleges that the delays happened after he upgraded to an ultra-high-speed Internet access plan specifically to access such sites. He accuses Comcast of breach of contract, among other claims. ...Read the whole story

  • Word-of-Mouth Marketing On The Upswing by Mark Walsh

    Word-of-mouth marketing is expected to surpass $1 billion in 2007, making it one of the fastest-growing alternative media formats. In a new research report, PQ Media also predicts that spending on word-of-mouth marketing will grow at an annual rate of 30.4% and hit $3.7 billion by 2011. Helping drive the growth of WoM marketing are Web 2.0 technologies such as social networks, blogs that allow consumers to share information and opinions about brands and products. ...Read the whole story

  • VOY Plaza Blends Virtual Reality With Social Networking For Latinos by Tameka Kee

    VOY Plaza Virtual is an immersive environment where the Latino-centric online community can create avatars, mingle and purchase gear from real brands like RocaWear and Kitson Advertisers including Chase, Nissan and AT&T have already purchased spots on VOYPlaza.com and new features like a host of embeddable video channels, a games portal and a news and blog portal will create a distinctly unique opportunity to connect with the Latino consumer. ...Read the whole story

  • Teens Prefer To Shop The Mall Instead Of Online by Sarah Mahoney

    A new study finds that teens would rather go to the mall with friends to shop than buy things online. What they do use the Internet for is window shopping, relying on it more than any other source for figuring out what to do with all that allowance: 65% say they learn about "cool new products" on the Internet, compared to 62% from friends, 54% from TV ads and 48% from magazines. ...Read the whole story

  • For Immediate Release... by George Simpson

    Journalists at Wired magazine and The Washington Post have apparently reached their personal tipping points with unsolicited press releases. In both cases (rather than just ... ...More

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