• Former AOL Chair Backs New Search Tech Startup 'Clickable' by Tameka Kee

    New York-based Clickable announced that former AOL Chairman and CEO Jonathan Miller has joined the company's Board of Directors. In Miller's words, he joined the Board because Clickable's product--a Web-based online ad management platform--is at the forefront of the "next wave" in interactive advertising. ...Read the whole story

  • Biggerboat.com Launches Vertical Advertising Network by Tanya Irwin

    The BiggerBoat Entertainment Advertising Network reaches over 15 million monthly unique users across a network of leading entertainment Web sites. Marina Del Rey, Calif.-based BiggerBoat will use its proprietary AdMatch targeting platform to automatically place an advertisement next to and within the movies, music, TV shows, video games, and celebrities that best resonate with the brand's image. ...Read the whole story

  • AT&T to Acquire Ad Company Ingenio by Mark Walsh

    AT&T said Monday it plans to acquire advertising company Ingenio and integrate its technology into the carrier's online Yellow Pages and other services. The acquisition highlights growing interest in mobile advertising by wireless carriers and online companies alike. ...Read the whole story

  • Gap Taps Yahoo for Holiday V-Card Campaign by Tameka Kee

    Gap has tapped Yahoo to launch its 2007 holiday campaign, called GapTIDINGS. The promotion centers on letting users create video greetings and e-mail them to family and friends. At the Yahoo-hosted GapTIDINGS (http://gaptidings.yahoo.com) microsite, users are invited to upload their holiday greetings and automatically enter to win one of three limited edition Vespa LX50 scooters. ...Read the whole story

  • New Search Engine FindingDulcinea Relies on Human Judgment by Mark Walsh

    Google, Yahoo, and MSN are the undisputed heavyweights of Web search, commanding more than 90% of the market. But that hasn't stopped scores of startups from challenging them with a variety of specialized search sites catering to niche audiences or those frustrated with the major search engines. Among the latest is findingDulcinea, (the quirky name taken from the idealized peasant woman in Don Quixote). ...Read the whole story

  • Senators Voice Concern Over Google, DoubleClick Deal by Wendy Davis

    Two high-ranking senators Monday told the Federal Trade Commission they were concerned that Google's planned $3.1 billion acquisition of DoubleClick carries "profound and potentially far-reaching" implications for the Internet ad market, and "raises fundamental consumer privacy concerns." ...Read the whole story

  • TV Guide Imports 'C&J' To Web by David Goetzl

    TV Guide is taking a favorite section--"Cheers & Jeers"--and moving it online and on-air. On TVGuide.com, "C&J" is linked with a daily blog that gives readers the chance to weigh in. And on the newly renamed TV Guide Network, a "C&J" commentary appears during the weekly "TV Watercooler" show. ...Read the whole story

Follow MediaPost