Adding to the backlash against Facebook's new advertising programs, privacy groups are preparing to file complaints with the Federal Trade Commission against the social … Read the whole story
I argue frequently about the importance of widgets: How they're an ad format that swims with the prevailing current instead of against it; that … Read the whole story
Google unveiled its Renewable Energy Cheaper than Coal, or REC initiative on Tuesday, a set of strategies and investments to back projects aimed at … Read the whole story
Adapting to a shifting mobile landscape, Verizon Wireless said Tuesday that it will let customers connect to its network with any device or application … Read the whole story
Seeking new ways to engage and retain viewers, TV networks are increasingly investing in online community tools and other initiatives. Several have enlisted the … Read the whole story
Started earlier this year, Spotzer provides "ready-to-air" spots to small- and medium-sized marketers unable to afford traditional TV and video media buying and production … Read the whole story
Firebrand, an online and mobile platform featuring the "coolest" TV commercials and backed by Microsoft and NBC Universal, made its online debut this week … Read the whole story