Thursday, November 29, 2007
  • Google Helps Callers Find Themselves With Maps App

    Google announced a new version of its popular mobile maps application that includes a new feature giving users their approximate location. The "My Location" feature allows people without GPS-enabled phones to find out where they are by pressing "0" on their device keypads. ...Read the whole story

  • Howie Mandel Inks Two-Year Deal With Buy.Com has signed a two-year deal with comedian and game show host Howie Mandel to serve as celebrity spokesman in its advertising. Of the multi-year commitment, Jeff Wisot, vice president of marketing at, tells Online Media Daily: "We are so confident in Howie's ability to promote us by being himself, two years seems relatively short to us." ...Read the whole story

  • CondéNet Strikes Content Distribution Deal With YouTube

    From TV networks to newspapers, publishers are furiously competing for audiences by syndicating their wares across the Web. For many, YouTube represents a key distribution hub because of its immense reach as the Web's top video sharing service. In a bid to get its branded content in front of more consumers, CondéNet has entered a broad content distribution relationship with Google's YouTube. ...Read the whole story

  • Adobe Taps Yahoo To Serve Ads In PDF Files

    Adobe has tapped Yahoo to launch a new contextual ad service for PDF files, giving publishers the option of monetizing their white papers, case studies and other documents with dynamic ads. Called "Ads for Adobe PDF Powered by Yahoo," publishers can participate in the beta program for free starting Thursday, while advertisers will be able to buy PDF inventory as part of routine Yahoo Publisher Network buys. ...Read the whole story

  • MerchantCircle Bulks Up, Scales Out With Citysearch

    MerchantCircle has partnered with IAC/InterActiveCorp's Citysearch for a multifaceted deal aimed at scaling out its local business marketing network. IAC has made an investment in Los Altos, Calif.-based MerchantCircle as part of the deal--with IAC Media and Advertising CEO Peter Horan taking a seat on the smaller company's Board of Directors. ...Read the whole story

  • CBS Radio Partners With AOL's Truveo Io Provide Broader Content

    As part of the partnership, more than 35 CBS Radio stations have now integrated Truveo's video search engine online, with more scheduled to launch next month. Visitors to the sites can search and browse through tens of millions of videos from thousands of sources across the Web. Along with user-generated video from video sharing sites like YouTube and Dailymotion, Truveo features major media brands, including CBS, ABC, BBC, CNBC, CNN, Disney, FOX, and, NBC, among others. ...Read the whole story

  • Adteractive Settles With FTC Over Lead-Generation Practices

    Performance marketing company Adteractive has agreed to pay a $650,000 fine to settle Federal Trade Commission charges that it tricked consumers into signing up at third-party sites like Netflix by offering supposedly "free" laptops, flat-screen TVs and other merchandise. While this case marks the first time the FTC has obtained a fine for this type of practice, it likely won't be the last. The agency also is investigating other companies including, most notably, ValueClick, for its lead generation practices. ...Read the whole story

  • Hearst-Argyle, Google Partner To Lure Local Advertisers With AdWords

    Once again trying to diversify revenue streams as the local station business faces an uncertain future, Hearst-Argyle has broken ground in the digital arena. The station operator has a deal with Google where it will use its connections and manpower in markets it serves to try and sign up local businesses to use Google's AdWords option. ...Read the whole story

A Bigger Footprint for Engagement: The Value of the Mid-Tail

Online brand advertisers know about the power of engagement--the more time a user spends with a brand the better--and that engagement potential increases with both the size of creative unit and opportunity for interaction. Ideally, advertisers ...More

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