Monday, December 17, 2007
  • Ad Spending On Social Networks Will Continue To Grow In '08

    Ad spending on online social networks worldwide will nearly double, to $2.2 billion in 2008 from $1.2 billion this year, according to an eMarketer study being released today. Most spending will come from the U.S., where social network advertising is projected to grow to $1.6 billion next year, from $920 million in 2007. MySpace and Facebook dominate U.S. social network advertising, claiming 70% of ad dollars. ...Read the whole story

  • Live from the Search Insider Summit: SEM Agencies Step Up Offerings

    PARK CITY, UTAH -- As search engines have increasingly begun to offer display, social media, RSS, widgets and other kinds of inventory, search agencies are stepping up to plan and execute these campaigns. Often, they're leveraging search data and analytics to forecast performance, better target audiences and deliver results that are more brand than direct response-oriented. ...Read the whole story

  • Mywaves Launches Package Of Social Networking Services

    Mobile video provider mywaves today launches a new version of its free service with a heavy emphasis on social networking features. The new options will let users set up profile pages, share video recommendations with friends, and post lists of favorites, among other capabilities. ...Read the whole story

  • FTC Head Refuses To Remove Herself From Google-DoubleClick Review

    FTC chair Deborah Platt Majoras rejected a request that she recuse herself from reviewing the Google-DoubleClick merger. In a statement issued Friday, she maintained that she doesn't have a conflict of interest in reviewing the proposed $3.1 billion merger--although her husband is a partner at Jones Day, one of the law firms representing DoubleClick. "I have determined not to recuse myself from this matter because the relevant laws and rules...neither require nor support recusal," she said. ...Read the whole story

  • Survey: Email Marketers Fall Short On Best Unsubscribe Practices

    While nearly all marketers include an unsubscribe option in promotional emails, fewer than half include one in other types of emails, according to a new Lyris EmailLabs survey. Even fewer use unsubscribes as relationship-enhancing or research opportunities--and way too many are still using "tricks" to discourage unsubscribing. ...Read the whole story

  • Price Trumps Everything For Online Shoppers

    With uncertainties about the economy creeping into more and more holiday purchase decisions, about 43% of online shoppers say a product's price is the most important factor in making a purchase, according to a new poll conducted by Synovate of Chicago. ...Read the whole story

  • Google's 'Knol' Potential Challenge To Wikipedia

    Look out, Wikipedia. Google is soliciting entries for a new Internet encyclopedia that will consist of material submitted by people who want to be identified as experts. The concept, revealed in a posting on Google's Web site, poses a challenge to the nonprofit Wikipedia, whose entries are generated by unpaid, anonymous contributors. Google is calling its alternative "knol"--the company's shorthand for a "unit of knowledge." Submissions are currently by invitation only as Google fine-tunes the system. "There are millions of people who possess useful knowledge that they would love to share, and there are billions of people who can benefit ... ...Read the whole story

  • Waterfront Media And Food Network Launch New Web Site

    Waterfront Media and the Food Network are teaming to launch a new by-subscription Web site, Healthy Living with Ellie Krieger. The site, at www.healthylivingwithellie.com, offers information for subscribers on better nutrition, improved fitness, and increased energy. It incorporates content from Krieger's bestselling book "Small Changes, Big Results," as well as her upcoming January 2008 title, "The Food You Crave." Krieger also hosts the "Healthy Appetite" program on Food Network. Krieger believes that eating right should not be complicated. The site features her approach of "simple, balanced, and easy," with an emphasis on portion control. Through the use of 16 online tracking and goal-oriented ... ...Read the whole story

Putting Your Best Face Forward

"Nothing influences a person more than a recommendation from a trusted friend." Sound familiar? No, it's not from 1999's "Cluetrain Manifesto." It's one of many comments recently made by Facebook CEO Mark Zuckerberg regarding the influential ...More