Tuesday, December 18, 2007
  • New Yahoo Dashboard Handicaps Candidates for Political Junkies

    The new feature pulls polling and funding data together in one handy Web guide, revealing some intriguing insights about the top candidates' current odds of winning their party nomination, their buzz quotients and the depth of their pockets. ...Read the whole story

  • Quantcast Reaches Online Audience Milestone: Quantifies 20,000 Publishers

    In the battle for dominance among an ever expanding pack of Internet audience measurement services, upstart Quantcast today will announce it has reached an important milestone: signing up more than 20,000 content publishers and social media sites - many of whom are still too small to be measured by big ratings services like comScore and Nielsen Online - to Quantcast's "quantified publisher" service. While not exactly a critical mass of the Web universe, the achievement is significant because it signals that Quantcast is reaching a level of acceptance among mid-sized and smaller publishers who represent the "long tail" of the ... ...Read the whole story

  • NBA Extends New-Media Strategy With Joost Partnership

    The Joost NBA Channel will feature highlights and complete replays of classic games. "We want to go where the eyeballs are," said Attila Gazdag, NBA's senior vice president, global media distribution. ...Read the whole story

  • Facebook Sues Canadian Porn Company For Alleged Hacking

    The lawsuit charges Istra Holdings with breach of contract and violations of computer fraud laws. Proving damages could be tough, according to Eric Goldman, director of the High Tech Law Institute, Santa Clara University School of Law. ...Read the whole story

  • Ascentium Acquires miller.whiterunkle

    Interactive marketing and technology consultancy Ascentium Corp. yesterday announced that it has acquired advertising agency miller.whiterunkle, for an undisclosed amount. The deal deepens Ascentium's creative, interactive marketing and advertising services and further expands its national presence, said the firm's president. ...Read the whole story

  • DIY, Heavy.com Make Out Like Bandits On User-Generated Video Effort

    A DIY Network and Heavy.com partnership to promote DIY's "Burt Builds a Bandit" cable series inspired 55,000 user-generated videos, in part because Burt Reynolds himself helped select the winning video. ...Read the whole story

  • Nielsen: 'Green Monday,' Not Cyber Monday, Was Biggest Online Shopping Day

    Forget Cyber Monday. Nielsen Online has confirmed that Monday, December 10th was the biggest online shopping day this season, based on its Holiday eShopping Index. The index comprises data from more than 120 online retailers across 12 categories. The Index showed 34.9 million at home and work unique visitors on "Green Monday"--a term recently coined by eBay to describe the second Monday in December as the heaviest online shopping day of the season. Spending hit $881 million on Dec. 10, according to comScore, up 33% from last year. Among the fastest-growing shopping categories for the week ending December 9 were ... ...Read the whole story

  • PlayStation 3 Comeback Predicted For 2008

    2007 may be the year of the Nintendo Wii, but Sony's PlayStation 3 will make a comeback in 2008, predicts U.K.-based media research firm Screen Digest. Sony's pipeline of exclusive content and shift away from console games to online and digital distribution will give the PlayStation a big boost in 2008, according to Piers Harding-Rolls, Screen Digest's senior games analyst. "One of the market shifts to watch out for in 2008 will be the continued evolution of Xbox 360 and PlayStation 3 from games consoles to multi-media hubs," said Harding-Rolls in a year-end games forecast issued Monday. That's next year. ... ...Read the whole story

  • Freestyle Joins Loop'd Network As Latest Sports Community Sponsor
  • Click Forensics Launches Publisher-Side Click-Fraud Solution
Email: Five Ways To Cut The Clutter

Email marketing, as we know it, is finished. I got this, in my solipsistic way ("if I so conclude, so must you"), a year ago when I started unsubscribing from permission-based newsletters. Lately, I am cutting ...More

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