• New Yahoo Dashboard Handicaps Candidates for Political Junkies by Mark Walsh

    The new feature pulls polling and funding data together in one handy Web guide, revealing some intriguing insights about the top candidates' current odds of winning their party nomination, their buzz quotients and the depth of their pockets. ...Read the whole story

  • Quantcast Reaches Online Audience Milestone: Quantifies 20,000 Publishers by Joe Mandese

    In the battle for dominance among an ever expanding pack of Internet audience measurement services, upstart Quantcast today will announce it has reached an important milestone: signing up more than 20,000 content publishers and social media sites - many of whom are still too small to be measured by big ratings services like comScore and Nielsen Online - to Quantcast's "quantified publisher" service. While not exactly a critical mass of the Web universe, the achievement is significant because it signals that Quantcast is reaching a level of acceptance among mid-sized and smaller publishers who represent the "long tail" of the ... ...Read the whole story

  • NBA Extends New-Media Strategy With Joost Partnership by Gavin O'Malley

    The Joost NBA Channel will feature highlights and complete replays of classic games. "We want to go where the eyeballs are," said Attila Gazdag, NBA's senior vice president, global media distribution. ...Read the whole story

  • Facebook Sues Canadian Porn Company For Alleged Hacking by Wendy Davis

    The lawsuit charges Istra Holdings with breach of contract and violations of computer fraud laws. Proving damages could be tough, according to Eric Goldman, director of the High Tech Law Institute, Santa Clara University School of Law. ...Read the whole story

  • Ascentium Acquires miller.whiterunkle by Karlene Lukovitz

    Interactive marketing and technology consultancy Ascentium Corp. yesterday announced that it has acquired advertising agency miller.whiterunkle, for an undisclosed amount. The deal deepens Ascentium's creative, interactive marketing and advertising services and further expands its national presence, said the firm's president. ...Read the whole story

  • DIY, Heavy.com Make Out Like Bandits On User-Generated Video Effort by Gavin O'Malley

    A DIY Network and Heavy.com partnership to promote DIY's "Burt Builds a Bandit" cable series inspired 55,000 user-generated videos, in part because Burt Reynolds himself helped select the winning video. ...Read the whole story

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