Thursday, December 20, 2007
  • Microsoft, Viacom Forge $500M Ad Pact

    Taking aim at Internet rivals Google and Yahoo, Microsoft has entered into a broad licensing and ad agreement with Viacom. Under the deal, Viacom will allow Microsoft to distribute TV programs and movies on and via the Xbox 360, while the software giant will serve display ads on Viacom's entertainment sites. ...Read the whole story

  • Roo Sheds Staff, Names '' Star CEO

    Online video provider Roo Group Wednesday said JumpTV executive Kaleil Isaza Tuzman will take over as chief executive and chairman, replacing Robert Petty. The company, which posted a loss of $22 million on revenue of $10 million for the first nine months of the year, also said Wednesday it had cut 21% of its staff. ...Read the whole story

  • MTV Taps Jerry Bruckheimer To Create Games

    Jerry Bruckheimer has inked an exclusive video game development deal with MTV Games. Industry observers view the deal as a major coup for MTV Games, because Bruckheimer's industry clout could make it easier for the network to obtain the rights to properties like the CSI franchise. ...Read the whole story

  • One In Five Teen Boys Uploads Web Video

    From car races to comedy skits, Web videos are now twice as likely to be uploaded by boys than girls, according to the latest findings from the Pew Internet & American Life Project. That finding surprised researchers because teen girls are more active than boys when it comes to most other social media. ...Read the whole story

  • Yahoo, Microsoft, Google Settle With Feds For Gambling Ads

    Google, Yahoo and Microsoft agreed to pay a total of $31.5 million to settle claims they promoted illegal gambling. None of the companies admitted they broke any laws. ...Read the whole story

  • McAfee: Gaming, Airlines Sites Most Likely Typo-Squatter Targets

    Web users who misspell the URL of sites they're trying to navigate to have a one in 14 chance of landing on a site operated by typo-squatters, according to a recent McAfee study. Such sites are often packed with text and display ads--and are typically a source of bad clicks and rising costs for advertisers. ...Read the whole story

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