• Trojan Hijacks Google, Redirects Browsers To Different Ads by Joe Mandese

  In a development that could potentially destabilize Google's AdSense system, antivirus experts have detected a new Trojan that hijacks Google text ads and replaces them with ads from a different provider. The threat, which was discovered by security software developer BitDefender, was identified as Trojan.Qhost.WU, causes an infected computer's browser to read ads from a server at a "replacement address" instead of from Google. ...Read the whole story

• Google-DoubleClick Merger Gets FTC Nod by Wendy Davis

  The Federal Trade Commission Thursday approved Google's pending $3.1 billion merger with DoubleClick, ruling that the deal isn't likely to harm competition in online advertising or otherwise have an adverse impact on consumers. ...Read the whole story

• GoogleClick Concerns Muted, Industry Execs See It As A Positive by Tameka Kee

  In the aftermath of the Thursday's Federal Trade Commission approval, online industry insiders all but pooh-poohed lingering monopoly concerns about Google's acquisition of DoubleClick. Instead, several industry executives said the deal would actually drive innovation and increase the opportunities for all companies involved. ...Read the whole story

• FTC Proposes Online Privacy Principles by Wendy Davis

  The Federal Trade Commission Thursday issued proposed new privacy principles that could lead to significant changes in how Web companies notify consumers about online ad techniques. ...Read the whole story

• IAB Issues Final Guidelines For Rich Media Ad Measurement by Mark Walsh

  The Interactive Advertising Bureau on Thursday issued final guidelines for the measurement of rich media advertising, following a 30-day public comment period. ...Read the whole story

• Yahoo, America Movil Partner On Mobile Search In Latin America by Mark Walsh

  Yahoo is teaming up with Latin America's biggest wireless carrier, America Movil, to provide mobile services to 143 million subscribers in Latin America and the Caribbean. ...Read the whole story

• Kmart Taps Visible World For Holiday Ad Campaign On MTVN Sites by Gavin O'Malley

  With the help of video-targeting technology provider Visible World, Kmart has kicked off a dynamically customized holiday ad campaign across MTV Networks' TV Land and Nick at Nite sites. ...Read the whole story

• Top Online Activity Among Kids: Hint, It's Not Homework by Joe Mandese

  Social networks and online communities may be all the rage with the older set, but when it comes to kids, their No. 1 activity is - surprise - games. Asked by media researcher Mediamark Research & intelligence what activities they did online in the last 30 days, 78.1% of kids ages 6-11 said they played online games, which was more than double the percentage citing the next most common online activity: school/homework. ...Read the whole story

• MTV, AP Join In Launch Of 'Street Team' Citizen Journalists To Cover Elections
• MerchantCircle Debuts Search Management Suite for Local Advertisers
• Carat Named Search Agency Of Record For Virgin America
• Nielsen: Ad Spend Down For Most Of '07, Internet Gains

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Previous Issues

• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
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