• Report: WPP's Sorrell Makes A New Run, Bids To Acquire Canada's Nurun by Joe Mandese

    Acquisitive WPP chief Martin Sorrell is on the prowl again, and this time he's making a play for Nurun Inc., one of Canada's leading online ad services companies. Sorrell has submitted a written offer to Quebecor Media, which controls Nurun, to acquire the interactive marketing services company in a cash deal valued at $5.25 a share, Canadian newspaper Globe and Mail reported this morning. ...Read the whole story

  • EU Continues To Scrutinize Google-DoubleClick Deal by Wendy Davis

    The sole Federal Trade Commission member who voted against approving Google's acquisition of DoubleClick and a leading privacy advocate are among the witnesses slated to testify today at a European Union hearing about the privacy implications of the pending merger. ...Read the whole story

  • Study: Internet Ads Will More Than Double By 2011 by Mark Walsh

    Yankee Group forecasts that Internet advertising will more than double to $50.3 billion in 2011 from $21.7 billion last year, driven by technology investments that will boost online ad performance. While the size of the U.S. Internet audience will level off in the next few years, ad dollars have yet to catch up with the growth in online media consumption. ...Read the whole story

  • OfficeMax Out Elfs Itself: A Case Study In Viral Marketing by Tanya Irwin

    The final stats are in for the OfficeMax holiday campaign, ElfYourself.com. After six weeks of being live, the traffic on the holiday site in 2007 more than quadrupled versus the five weeks the site was up in 2006. ...Read the whole story

  • Social Network Marketing Affected By New Technologies by Gavin O'Malley

    To stay ahead of the social networking curve in 2008, interactive marketers should put brand monitoring in place, focus on objectives over technologies, and go for speed over perfection in applications deployment. That's the advice from Forrester Research analysts collected in a new report. ...Read the whole story

  • Marketers Make Friends With Savvy Online Consumers by Kelly Shermach

    Marketers' presence on the sites is growing and is drawing consumers' free media time less than a year after brands took to the social network scene. Yet, while some see it as a desirable inevitability, others caution that participation with a brand is not always endorsement. ...Read the whole story

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