Monday, January 28, 2008
  • OMD Integrates Digital, Traditional Media, Taps Hagedorn As East Coast Director

    In a move reminiscent of Carat's integration of digital and traditional media, OMD this morning said it was putting its top digital media executive in charge of all of its East Coast operations as part of an effort to put digital at "its strategic core." The move follows last week's departure of Omnicom digital media chief Sean Finnegan. The reorganization moves Scott Hagedorn to managing director of the East Coast region from U.S. director of OMD Digital. ...Read the whole story

  • Nielsen Commercializes Social Network, Will Use As Super Ad Focus Group

    On Super Sunday something else will kick off besides Super Bowl XLII: The world's largest focus group study on television advertising, courtesy of a burgeoning online social network being propagated by consumer research giant Nielsen Co. When the New England Patriots and the New York Giants take the field, tens of thousands of online users will take to their computer screens to rate the TV commercials running during the coverage of the game. It will be the first commercialized use of Hey! Nielsen, the online social community launched by Nielsen Co. last summer with a goal of creating a new ... ...Read the whole story

  • GroupM: Online, TV To Fuel '08 Ad Spending Growth

    In the face of numerous other downward ad forecast revisions, and increasing prospects for an economic recession, WPP's GroupM unit has issued a new report calling for relatively healthy growth in the global ad economy during 2008. Growth in the U.S. marketplace will be more tepid - rising 3.7% - and it will come almost entirely from two factors: cyclical stimuli like the Olympics and elections; and increased ad spending on the Internet. Without the incremental effects of the Olympics an election spending, GroupM predicts U.S. ad spending will rise only 1.8% this year. And without the effects of the ... ...Read the whole story

  • Qtrax Launches With 25 Million+ Tracks

    Joining a growing field of free, legal music sites, ad-supported service Qtrax formally launched Sunday after being delayed since last year. Youth-leaning marketers signed on at launch include Burger King, Samsung, the Ford Sync, Boost Mobile and H&M. ...Read the whole story

  • Study: Most Business Travelers Don't Need Wi-Fi On Planes

    In the span of only a few weeks, JetBlue, Alaska Air, American Airlines and now, Southwest have all announced plans to begin testing Wi-Fi service on select flights. But according to data from a new Orbitz for Business Corporate Traveler Survey, a majority of business travelers don't feel the need or desire to be connected at 30,000 feet. ...Read the whole story

  • American Greetings Connects With Gen Y Via

    American Greetings may not be known for its affinity with digitally connected Generation Y. Yet through its digital content destination,, the greeting card maker, seems to be striking a chord with this equally valuable and elusive demographic. For publishers, distributed media strategies like this one have proven far easier to establish than a bona fide destination site like Facebook. ...Read the whole story

  • EdebitPay Settles With FTC Over Wrongful Debiting Charges

    Online financial services marketer EdebitPay has agreed to pay $2.3 million to settle Federal Trade Commission charges of wrongly debiting money from the bank accounts of Web users who signed up for its services or, in some cases, simply inquired about them. ...Read the whole story

  • AdMob East To Focus On Expanding Mobile Brand Advertising

    Seeking closer ties with Madison Avenue, San Mateo, Calif.-based mobile ad network AdMob has opened a New York branch. The AdMob East office will be led by ad sales veterans Adam Schneider and Robyn Borok and focus on expanding brand advertising on AdMob's mobile platform. Much of that effort will involve continuing to educate agencies about mobile marketing opportunities, according to Tony Nethercutt, AdMob's vice president of sales. ...Read the whole story

Agency Darwinism in the Web 2.0 Age

The lines between media, marketing and technology are blurring more than ever before. All general agencies who have not already implemented new ways of working will succumb to the market forces driving the polarization of hyper-specialization ...More

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