A federal judge Tuesday dismissed a contentious class action suit against Omnicom alleging that the world's largest advertising company defrauded investors by improperly accounting for certain Internet assets, including its stakes in digital agencies such as Agency.com and Organic. The judgment ends six years of litigation that had been hanging over Omnicom, whose Internet assets have since become some of its most prized holdings. ...Read the whole story
Confirming widespread speculation of impending layoffs, Yahoo said Tuesday it plans to cut 1,000 workers, or 7% of its workforce, in an effort to offset financial woes. Yahoo has been under intense pressure from Wall Street to shake up its business in the face of a losing battle with Google over search and increasing competition from social networking sites such as Facebook and MySpace. ...Read the whole story
U2 manager Paul McGuinness has added his voice to those calling on Internet service providers to implement controversial anti-piracy measures, including filtering their networks and canceling the accounts of people who upload copyrighted music. In another proposal, he suggested that ISPs and record labels enter into a revenue-sharing partnership. ...Read the whole story
Schematic was one of the agencies that WPP snapped up during its 2007 digital media-buying spree. According to Lance Maerov, senior vice president, corporate development for WPP, the acquisition was a key factor in the holding company's pickups of AT&T's roughly $3 billion media planning and buying business (via Mediaedge:cia) and Dell's $4.5 billion overall account late last year. ...Read the whole story
Seeking to corner the financial services sector, Microsoft has forged another distribution and ad sales partnership, this time with The Wall Street Journal. Advertising is increasingly becoming a centerpiece of Microsoft's business strategy. ...Read the whole story
New York legislators this week introduced a new law aimed at limiting the ability of convicted sex offenders to use social networking sites. Similar bills are pending in other jurisdictions, but some critics doubt they will work. ...Read the whole story
BrandIntel says the Web chatter is the very tide of opinion new-vehicle shoppers bump up against when they are researching choices online. "So it's leading indicator of good sales performance. The formula's complex, but it penalizes any vehicle that generates negative sentiment. In effect, it takes an extraordinary leap in discussion share to overcome a little weak sentiment." ...Read the whole story
In online advertising, relevance is everything. Internet users hate and ignore ads randomly rotated on the Web pages that they visit, unless the ads are ... ...More
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