• CBS Mobile Chief: Wireless Industry Is Overwhelming Consumers by Mark Walsh

    To make mobile a viable ad platform, carriers, device makers and content providers need to simplify mobile media-buying and not try to pitch cell phones as mini-TVs or Web sites. That was the upshot of a panel at the AlwaysOn OnMedia NYC conference Wednesday highlighted by a diatribe unleashed by CBS Mobile chief Cyriac Roeding against the endemic confusion surrounding the medium. ...Read the whole story

  • New MySpace COO Says 2008 'Critical' In Evolution Of Internet by Gavin O'Malley

    New MySpace COO Amit Kapur's first order of business will be to oversee next week's launch of the MySpace Developer Platform, which will feature documentation and API tools for developers to build and test applications for MySpace. ...Read the whole story

  • Adify: Is Your Ad Network IAB Certified? by Tameka Kee

    Vertical ad networks promise to deliver a blend of reach, hyper-targetability and performance, but when it comes to brand metrics, not every network can say that the impression counts are Interactive Advertising Bureau-certified. Adify can, as the ad-serving tech provider announced that it has snagged IAB certification for impression accountability. ...Read the whole story

  • 1-800-FREE411 Sells Out 2008 Sponsorship Inventory by Tameka Kee

    Jingle Networks, operator of the 1-800-FREE411 ad-supported, directory assistance service announced that it has snagged a crop of new advertisers--and sold out all available sponsorship inventory for 2008 in the process. Jingle's 1-800-FREE411 service handles some 20 million calls per month. ...Read the whole story

  • FTC Settles Another 'Free' Merchandise Complaint by Wendy Davis

    Online performance marketing company Member Source Media will pay $200,000 to settle Federal Trade Commission charges that it mislead consumers by advertising "free" iPods, laptops and other merchandise. ...Read the whole story

  • ComScore: Google and Facebook Big Winners in 2007 by Tanya Irwin

    According to comScore, the Internet's biggest winners in 2007 included Google, Facebook, Wikipedia and Craigslist. According to comScore, the Internet's biggest winners in 2007 included Google, Facebook, Wikipedia and Craigslist. ...Read the whole story

  • MEC Promotes Three To Managing Partner by Joe Mandese

    MEC Interaction, OMMA magazine's agency of the year for 2007, is kicking off 2008 by promoting several key players who helped it take the lead: Carrie Frolich, Patrick Cartmel and Jeanne Clark, have each been promoted from senior partner to managing partner on key accounts. ...Read the whole story

  • AT&T, Yahoo Agree On Ad Revenue Share Plan by Laurie Sullivan

    AT&T and Yahoo will share revenue from advertising on mobile phones and personal computers, according to a deal announced this week. Financial terms were not disclosed, but the multi-year deal expands an alliance the companies formed in 2001. ...Read the whole story

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