To make mobile a viable ad platform, carriers, device makers and content providers need to simplify mobile media-buying and not try to pitch cell … Read the whole story
While football fans everywhere are gathering essential game-day provisions, advertisers are preparing for the biggest media event of the year. With the writers' strike … Read the whole story
New MySpace COO Amit Kapur's first order of business will be to oversee next week's launch of the MySpace Developer Platform, which will feature … Read the whole story
Vertical ad networks promise to deliver a blend of reach, hyper-targetability and performance, but when it comes to brand metrics, not every network can … Read the whole story
Jingle Networks, operator of the 1-800-FREE411 ad-supported, directory assistance service announced that it has snagged a crop of new advertisers--and sold out all available … Read the whole story
Online performance marketing company Member Source Media will pay $200,000 to settle Federal Trade Commission charges that it mislead consumers by advertising "free" iPods, … Read the whole story
According to comScore, the Internet's biggest winners in 2007 included Google, Facebook, Wikipedia and Craigslist. According to comScore, the Internet's biggest winners in 2007 … Read the whole story
MEC Interaction, OMMA magazine's agency of the year for 2007, is kicking off 2008 by promoting several key players who helped it take the … Read the whole story
AT&T and Yahoo will share revenue from advertising on mobile phones and personal computers, according to a deal announced this week. Financial terms were … Read the whole story