Monday, February 18, 2008
  • Yahoo Videos Relaunches With New Features

    Long overshadowed by YouTube, Yahoo Videos has been relaunched with new features including a larger media player aimed at encouraging greater engagement with the site. The revamped site now aggregates video from all different sections of Yahoo and upgrades tools for playing, sharing and organizing videos. ...Read the whole story

  • LiveUniverse Acquires Video-Sharing Site Revver

    Video-sharing site Revver was acquired by Web entertainment network LiveUniverse on Friday. The move comes after a month of rumors and speculation over Revver's tenuous future. The faltering Revver had reportedly been seeking some $500,000, along with the assumption of $1 million in debt. ...Read the whole story

  • Google And Microsoft Sued For Patent Infringement

    Google and Microsoft were hit with a lawsuit last week by a company claiming to own a patent on paid search methods. The company, Paid Search Engine Tools of Liberty Township, Ohio, said in its lawsuit that Google's AdWords program, as well as Microsoft's paid search platform, adCenter, violate a 2006 patent for a method of optimizing keword bids. ...Read the whole story

  • Top Microsoft Executives Depart, Others Promoted

    Microsoft Corp. announced the departure of several executives late last week, which the company said are unrelated to negotiations to acquire Yahoo. Steve Berkowitz, senior vice president of Microsoft's online business group, is leaving the company, but will stay through August to help with the transition. His duties will be distributed among three employees: Satya Nadella, currently in charge of search and search advertising engineering; Bill Veghte, a Windows marketing executive; and Brian McAndrews, formerly the chief executive of online advertising group aQuantive, which Microsoft acquired last year. Nadella and Veghte were promoted to senior vice president. The top executive ... ...Read the whole story

  • Verge180 Adds Six New Clients

    Creative communications company Verge180, based in Princeton, N.J., has added six new clients. They are: NJLaborers-Employers Cooperation and Education Trust, or NJ LECET; Cook, Hall & Hyde Insurance; Thoracic Group, Somerset, N.J.; The Print Shoppe, Flemington, N.J.; JFK Communications, Princeton, N.J. and iMarketing, Princeton, N.J. Verge180 has been transitioning from a graphic design firm to a fully integrated creative communications firm, and has doubled its billings in the last year. Presently serving clients in the greater New Jersey, New York and Bucks County areas, Verge180 plans to expand its client base to the New England and Mid-Atlantic regions in 2008. ... ...Read the whole story

  • Industry Click Fraud Rate Climbs To 16.6% For Fourth Quarter 2007

    Click Forensics, Inc. released industry pay-per-click (PPC) fraud figures for fourth-quarter 2007 from the search advertising industry's leading independent click fraud reporting service--the Click Fraud Index. Now in its third year, the Click Fraud Index monitors and reports on data gathered from the Click Fraud Network, which more than 4,000 online advertisers and agencies have joined. The Click Fraud Network provides statistically significant industry PPC data collected from online advertising campaigns for both large and small companies across all the leading search engines. The overall industry average click fraud rate rose to 16.6% in fourth-quarter 2997, up from the 14.2% ... ...Read the whole story

  • Advertising Women Of NY Seeks Entries For Annual Awards

    The Executive Committee of Advertising Women of New York (AWNY)is accepting entries for its 2008 Changing the Game Awards. Now in its second year, the annual awards recognize women who are innovators and visionaries in the marketing, advertising, technology and media industries who have reinvented themselves or their companies to meet today's business challenges. This year's awards are co-sponsored by Yahoo and NBC Universal with AdweekMedia, an associate sponsor. From now until Feb. 29, women can nominate themselves or others in one of the four categories: Brainwave, Sparkplug, No Apologies and Quantum Leap. Individuals from the corporate and agency worlds ... ...Read the whole story

Five Things Online Video Can Learn From The Writers' Strike

As the writers' strike comes to a close, those of us in the online video entertainment industry are contemplating what we can learn as we build our businesses into the leading media companies of tomorrow. For ...More