Monday, February 25, 2008
  • Agency Shifts Buys Away From Portals

    [Research] Web portals lost 5% of online ad dollars last year to narrower content sites and search engines as spending followed consumers across a more fragmented Web landscape. That's among the key findings in Avenue A|Razorfish's annual outlook report on digital advertising trends based on 2007 billings of $735 million. Overall, vertical sites accounted for 39% of spending; search, 31%; portals, 19%; and ad networks, 11%. ...Read the whole story

  • Social Nets, Niche Employment Sites Likely To Snag Most Employer Dollars

    [Social Networks] Employers see social networking sites as one of the most promising channels for finding new hires, and 61% anticipate spending more of their recruitment budgets on sites like Facebook this year, according to a new report from Classified Intelligence, LLC. ...Read the whole story

  • Zinio Strikes Deal With Havas Media Unit, Gains Access To Global Markets, Clients

    In a move to leverage the global distribution of the Internet, digital magazine publisher Zinio has team with a unit of Havas Media to extend the reach of consumer magazines into Europe and Latin America. The deal, which combines Zinio's digital magazine publishing platform with Acceso, a powerful media management system jointly owned by Havas Media and ISP, is expected to greatly expand the number of consumer magazine titles utilizing Zinio's system from about 850 currently to more than 2,000 over the next year, executives at the companies said. ...Read the whole story

  • Blogged.com Ranks Blogs For Consumers, Could Help Bloggers Monetize

    [Web Site] Betting on consumer demand for an easier-to-navigate blogosphere, a startup has launched a blog-ranking social network, which, if successful, could also help bloggers get more money from advertisers. "There's really no good resource for people to simply find quality and useful blogs," according to Kenneth Yeh, who founded Blogged.com late last year with partner Gladys Kong. ...Read the whole story

  • Kelsey Group: Interactive Ad Revenues To Reach $147 Billion Globally By 2012

    [Forecast] Interactive advertising revenues will increase significantly from $45 billion in 2007 to $147 billion globally in 2012, representing a 23.4% compound annual growth rate, according to The Kelsey Group. Interactive advertising--including search, display advertising, classifieds and other interactive ad products--grew its share of global advertising revenues from 6.1% in 2006 to 7.4% in 2007. ...Read the whole story

  • AOL Inks Content Deals To Launch Mexico Portal, Home Improvement Site

    [Portals] AOL has launched AOL.com.mx, a Spanish-language Web portal for Mexico, and rolled out AOL Home, a U.S.-based home improvement and domestic enthusiast site. Both endeavors highlight a key step the Web giant has taken in its struggle to break the shackles of its former subscription-based business. ...Read the whole story

  • IAB Approves, Releases Ad Privacy Guidelines

    With concerns mounting over access and usage of consumer data, the Interactive Advertising Bureau (IAB) Sunday unveiled new interactive advertising privacy guidelines that are designed to ensure users' control over the use of personal information by interactive media and advertisers. The guidelines, which were approved by the IAB's board during the opening day of the bureau's annual conference in Phoenix, Arizona, on Sunday, also are expected to improve the delivery of relevant marketing communications to consumers. ...Read the whole story

  • Search Engines Face New Privacy Restrictions

    [Search] In a move that could force search engines to change how they operate, an arm of the EU has ruled that companies that collect users' Internet Protocol addresses must adhere to Europe's tough privacy safeguards. ...Read the whole story

  • Internal Microsoft Email Reveals Details Of Proposed Yahoo Acquisition
  • Net Show 'Big Shot' Gets Big Traction