• The Other Guy Blinkx: Denuo Strikes Deal With Video Search Engine, Hopes To Develop Best Practices

    Publicis' Denuo unit this morning announced a deal with video search engine blinkx to develop a set of "best practices" for advertising and marketing tied to online video. Among other things, the companies said they would collaborate on projects that would explore how the ad industry can deliver online video advertising campaigns that map to the right audience, are delivered in the right context, and run in the most appropriate form. ...Read the whole story

  • Yahoo Execs Pique Interest With Apex Hints

    [Portals] PHOENIX -- Promising to "revolutionize" Internet advertising, Yahoo founder and CEO Jerry Yang and President Sue Decker coyly hinted at some capabilities of Yahoo's new "Advertiser-Publisher Exchange," or Apex, at the Interactive Advertising Bureau's Ecosystem 2.0 conference in Phoenix on Monday. ...Read the whole story

  • Comcast, Net Neutrality Advocates Spar At FCC Hearing

    [Regulation] CAMBRIDGE, Mass. -- Comcast Corp. and net neutrality advocates faced off Monday at a Federal Communications Commission hearing about whether the cable company's practice of degrading traffic to peer-to-peer sites is a reasonable network management practice or the beginning of the end of an open Internet. ...Read the whole story

  • Take-Two Rejects EA's $2 Billion Takeover Bid

    [Gaming] Take-Two Interactive Software, parent company of Rockstar Games and the Grand Theft Auto video game franchise, has rejected an unsolicited takeover bid from Electronic Arts (EA). EA proposed to acquire Take-Two for $26 per share in cash, or roughly $2 billion. Take-Two's Board of Directors publicly said the offer undervalues the publisher's "robust and enviable stable of game franchises, exceptional creative talent and strong consumer loyalty." ...Read the whole story

  • ContextWeb Launches Ad Campaign For ADSDAQ

    [Ad Exchange] To promote the community aspect of its ADSDAQ ad exchange, ContextWeb today is launching an ad campaign featuring the very advertisers and publishers who make up ADSDAQ, its network. "This is about the formal launch of our community, which we think will be an important ingredient in the evolution of the exchange," Burns told Online Media Daily in an exclusive interview. ...Read the whole story

  • Microsoft Exec Touts New Online Measures

    [Technology] PHOENIX -- Microsoft has developed new software to track and describe all the online behaviors of an Internet user leading up to a purchase. Called Engagement Mapping, the tool should help marketers determine what role different forms of online media played in affecting the purchase decision. ...Read the whole story

  • Study: Web Video Viewers Will Continue To Increase Consumption

    [Video] With TV networks and studios putting more of their programming online--through their own sites or portals such as News Corp. and NBC's Hulu--Web viewers will increasingly shift from video "snacking" to full-length TV episodes and movies in the next five years, according to a new study on online video by eMarketer. ...Read the whole story

  • Behavioral Targeting: A Brave New World... Maybe

    [Behavioral Targeting] PHOENIX -- There's no question that behavioral targeting is the wave of the future, according to Matthew Wise, president and CEO of Q Interactive, who said opponents of BT are "Luddites, trying to protect a business model that has gone by." ...Read the whole story

  • Agencies Losing Biz To Publishers; Behavioral Data Is Top Concern

    [Agency] PHOENIX -- Online ad agencies are increasingly threatened by publishers offering "agency-like" services, according to Chris Vollmer, a vice-president with Booz Allen Hamilton, who warned they stand to lose even more business Monday at the Interactive Advertising Bureau's Ecosystem 2.0 conference in Phoenix. ...Read the whole story

  • Glam Media Seeks To Expand, Raises More Financing

    [Ad Network] Seeking expansion into new content categories and global markets, fashion and shopping e-publisher Glam Media has raised another $84.6 million in financing led by German publishing behemoth Hubert Burda Media. ...Read the whole story

  • Washingtonpost.com Partners With Kiplinger's To Boost Personal Finance Coverage

    [Website] Washingtonpost.com has entered into a content partnership with Kiplinger's Personal Finance magazine and Kiplinger.com in its latest effort to boost the Post's personal finance coverage online. ...Read the whole story

  • And the Paid Search Oscars Go To...

    Around 40 million people tune in to watch the Academy Awards each year, making the Oscars the second-biggest annual TV ratings draw, right behind the ... ...More

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