• ISPs Need To Overhaul Spam Reporting System: Survey by Tanya Irwin

    [Email] The definition of spam has changed from the permission-based regulatory definition of "unsolicited commercial email" to a subjective, perception-based definition centered on consumer dissatisfaction, according to a recent survey by Q Interactive and MarketingSherpa. ...Read the whole story

  • Epsilon Rebrands Itself Purple@Epsilon by Gavin O'Malley

    Feeling typecast as a database and email marketing agency, Epsilon today is launching a marketing effort to prove its full-service direct marketing chops. Rebranding itself Purple@Epsilon, the agency is aiming to position itself in a league with large data-driven full-service digital agencies like Digitas ...Read the whole story

  • Entertainment Industry Pushes For Law Requiring Colleges To Filter Networks by Wendy Davis

    The entertainment industry is intensifying efforts to convince Congress to pass legislation that would require colleges to explore filtering their networks. In a letter sent to several high-ranking Senate and House members last week, entertainment industry representatives claimed filters can both reduce piracy and save colleges on bandwidth charges. ...Read the whole story

  • Marchex: Phone-Based Lead Gen Is Key For Smaller Businesses by Tameka Kee

    [Search] There's a reason that venture capitalists pumped nearly $70 million in financing into local online advertising firms like ReachLocal and Yodle late last year. Their business models, which include paid and organic search optimization, Internet yellow page management and phone-based lead generation, are the magic mix that small and medium businesses (SMBs) need to be successful in the age of Web 2.0, according to a new report by Marchex. ...Read the whole story

  • LinkedIn Partners With BusinessWeek To Launch Company Profiles by Mark Walsh

    [Social Networks] LinkedIn, the social network for professionals, has launched profiles of more than 160,000 companies to help members land jobs and climb the corporate ladder. Unlike company or brand pages on MySpace or Facebook, LinkedIn's profiles aren't created by companies themselves as online marketing vehicles. Instead, they combine basic corporate information provided by BusinessWeek with LinkedIn's own data from members who work at the companies profiled. ...Read the whole story

  • 'Got Milk?' Campaign Heads To YouTube In 2008 by Karl Greenberg

    The California Milk Processor Board (CMPB), who introduced the original "Got Milk?" campaign back in 1994, are rolling out the 2008 iteration and this time it's online. The campaign, via Goodby, Silverstein & Partners, focuses for the first time on teenagers with a music and social networking strategy touting the healthful benefits of milk. ...Read the whole story

  • If It Ain't Broke...Perhaps It's Slow by Tim Daly

    Google announced recently on the Inside AdWords blog that a new variable will be applied to Google's Quality Score. This time around, Google is assessing ... ...More

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