• Mobile Ad Spending Projected To Top $19B By 2012 by Mark Walsh

    [Mobile] Worldwide mobile ad spending will grow from $2.7 billion in 2007 to $19.1 billion in 2012, mainly on the strength of text-message campaigns, according to a new eMarketer report. Regionally, mobile spending in the U.S. will jump from $878 million in 2007 to $6.5 billion by 2012, but will be eclipsed by the more mobile-centric Asia-Pacific market by then. ...Read the whole story

  • YouTube To Announce New Metrics Tools by Tanya Irwin

    [Metrics] YouTube will formally announce today a new tool on the site that will allow advertisers to better target their buys. The free software application, called YouTube Insight, was already up and running on the site Wednesday night. ...Read the whole story

  • KickApps Launches Video Feature On Yuku Courtesy Of ClipBlast by Gavin O'Malley

    [Video] White-label widget maker KickApps today is launching a new feature on its community-building platform Yuku for members to search, play and share video online. The service is the result of a partnership with Web video-search platform maker ClipBlast, which is providing the one-click video embedding feature. ...Read the whole story

  • Google News Could Get A Boost From Copyright Lawsuit Dismissal by Wendy Davis

    In a ruling that breaks new ground in copyright law, a federal judge has dismissed a lawsuit brought by four high school students against plagiarism detection service Turnitin. Legal experts say the ruling could give Google a boost in disputes stemming from its news aggregation site, Google News, as well as its book search program that digitizes books from the collections of public libraries. ...Read the whole story

  • Court: Community News Sites Protected From Libel by Wendy Davis

    Handing a victory to Web-based community journalism, a judge in Vermont has dismissed a libel case against local news site iBrattleboro on the theory that the federal Communications Decency Act immunizes the site from defamation suits stemming from users' comments. ...Read the whole story

  • Diageo Taps Networked Insights For Qualitative Social Media Analysis by Tameka Kee

    [Social Networks] Adults ages 21-24 living in the northeastern U.S. generally have a "positive brand relationship" with Hennessy, a cognac brand marketed by Diageo, according to Networked Insights. ...Read the whole story

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