• Glam Ceases House Ads by Gavin O'Malley

    News that ad network Glam Media has chosen to cut certain guaranteed payments to publisher partners had the blogosphere buzzing over the weekend. Preexisting commitments aside, Glam no longer offers "house ads," which were served for unsold inventory throughout its network, according to an email to publishers last week from Scott Swanson, Glam's general manager and vice president. ...Read the whole story

  • MyWaves Adds New Advertisers, Launches In-House Studio by Mark Walsh

    [Mobile] Mobile video site mywaves has added a group of new advertisers and launched an in-house studio to help adapt TV spots for cellphone screens. Among the 25 brand marketers on mywaves since it opened up to advertisers in December 2007 are Microsoft, Toyota, Mini and Paramount Pictures. ...Read the whole story

  • GSD&M And Metaversatility Use Avatars for Virtual World Research by Tameka Kee

    Virtual world marketing isn't just about setting up shop in-world or launching an ad campaign. Some advertisers are turning to properties like Second Life for market research, and GSD&M Idea City and Metaversatility have partnered to develop one of the first research platforms that operates wholly in-world, dubbed Idea Bot. ...Read the whole story

  • Yahoo Hopes To 'Shine' With New Women's Site by Mark Walsh

    [Online Publishing] Acting on its oft-stated strategy to become the "starting point" for most consumers, Yahoo is focusing on a new audience: Women. With the launch of Yahoo Shine today, the Web portal unveils a one-stop-shop lifestyles site aimed in particular at women ages 25 to 54. ...Read the whole story

  • Study: Web Users Dislike Being Tracked, Even Anonymously by Wendy Davis

    [Behavioral Targeting] Web users these days know they are being watched--and they're not happy about it. That's according to Truste, a nonprofit privacy organization that released a new study Friday examining consumer attitudes toward behavioral targeting and privacy--topics that are increasingly drawing the attention of lawmakers and the media. ...Read the whole story

  • AT&T Pushes Back Mobile TV Debut To May by Mark Walsh

    [Mobile] A year after Verizon Wireless's similar launch, AT&T has set May 2008 as the date when it will debut mobile TV using Qualcomm's MediaFlo service. AT&T initially set January 2008 as the launch date for mobile TV but has continually postponed the release. ...Read the whole story

  • Bad To Worse: Newspaper Revenues Down 7.9% in 2007, Online Growth Slows by Erik Sass

    [Online Publishing] Total newspaper revenues tumbled to $45.37 billion in 2007, down 7.9% compared to 2006, according to a year-end summary released by the Newspaper Association of America. Within the total revenue figure, online revenue grew 18.8%, to $3.16 billion -- but failed to offset a much larger drop in print revenues, down 9.4% to $42.2 billion. ...Read the whole story

Follow MediaPost