• Microsoft Earnings Beat The Street by Gavin O'Malley

    Thanks to sustained demand for its software and Xbox 360 game consoles, Microsoft beat Wall Street estimates with sound fiscal third-quarter results on Thursday. Microsoft reported net income of $4.4 billion, or 47 cents per share, down 11% year-over-year. Sales revenue, meanwhile, met analysts' forecasts, rising to a modest $14.45 billion. ...Read the whole story

  • AOL Acquires Fantasy Football Site FleaFlicker by Mark Walsh

    [Gaming] Continuing to expand into targeted content, AOL has acquired fantasy football site FleaFlicker.com for an undisclosed amount. The move is aimed at enhancing AOL Sports and builds on the portal's strategy of adding niche content to broaden its appeal to consumers and advertisers alike. ...Read the whole story

  • Gannett, Meredith Tap Ripple6 To Launch Branded Social Nets by Tameka Kee

    [Social Networks] Move over, P&G--looks like Gannett and Meredith want in on the branded social network game. The two media giants are the latest companies that have signed on with Ripple6, the social media technology firm that recently developed an online community for P&G's long-running soap opera Guiding Light. ...Read the whole story

  • Yahoo, CNet Expand Content/Advertising Partnership by Mark Walsh

    Yahoo and CNet Networks Inc. on Thursday announced an expanded content and advertising partnership that will give the tech site increased visibility on the Web portal. Under the three-year agreement, CNet will provide significantly more technology content to Yahoo Tech and Yahoo News, supplying hundreds of news stories and product reviews from News.com and CNet.com, respectively, each month. ...Read the whole story

  • Click Forensics: Click-Fraud Rates Slip Down In First Quarter by Tameka Kee

    [Search] The overall click-fraud rate slipped to 16.3% in the first quarter of 2008, according to the latest Click Forensics Click Fraud Index. That's down slightly from 16.6% in the previous quarter. Fraudulent clicks across content networks like Google AdSense were also down--from 28.3% in the fourth quarter of 2007 to 27.8% most recently. ...Read the whole story

  • Court Rules For Blogger In Subpoena Dispute by Wendy Davis

    [Online Publishing] Bloggers often anticipate that provocative items will spark comments from readers. But for Kathleen Seidel, a post on her blog, neurodiversity.com, prompted a lawyer to serve her with a subpoena demanding everything from her bank records to tax returns to copies of all correspondence related to any issue on her Web site. ...Read the whole story

  • Permission To Dream? by George Simpson

    The nonprofit think tank Foundation for Information Policy Research is on record stating that (insert the name of your online ad company here) should obtain ... ...More

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