• Digitas Fuels Publicis Growth, On Pace To Be 20% Digital by Joe Mandese

    Publicis Groupe, the Paris-based parent of Digitas, Starcom MediaVest Group, Zenith Optimedia Group, and ad agencies such as Fallon, Leo Burnett and Saatchi & Saatchi, is on pace to be 20% digital by the end of this year, making it the most digitally-centric of the major agency holding companies, Chairman-CEO Maurice Levy said in an interview this morning following a release of the company's first quarter earnings results. ...Read the whole story

  • Case Details Revolution Health's Growth And Future by Mark Walsh

    [Online Publishing] A year ago, RevolutionHealth.com launched as the flagship site of Revolution Health Group, the company started by former AOL co-founder and CEO Steve Case with more than $100 million of his own money. Case, now Revolution Health's chairman and CEO, agreed to answer some questions about the company to date and where it's headed. ...Read the whole story

  • ScanScout Partners With Clearspring by Gavin O'Malley

    [Video] Expanding the reach of its contextual in-video ad technology, ScanScout today is expected to announce a distribution deal with widget company Clearspring Technologies. The partnership gives advertisers within the ScanScout network access to broad viral distribution across some 25 social platforms, including MySpace, Facebook, Google, Yahoo. ...Read the whole story

  • ContextWeb's ADSDAQ Exchange Adds Reach Extension Program by Tanya Irwin

    It has long been a dirty little secret in the industry that when a media buyer bought 1 million impressions on behalf of a client and the publisher couldn't serve them (without showing the same person the same ad 10 times) the solution was for the publisher to buy more inventory from outside ad networks. Now, ContextWeb, a contextual advertising company and operator of the ADSDAQ Exchange, has an above-board solution with the launch today of the Reach Extension Program for Web publishers that will enable them to get additional, targeted reach for specific campaigns at no acquisition cost. ...Read the whole story

  • Legal Battle Continues Over Home Video's Use Of Prince Song by Wendy Davis

    [Video] Stephanie Lenz's homemade clip of her 13-month-old son dancing to Prince's "Let's Go Crazy" is only 29 seconds long, but the litigation it sparked has dragged on for nearly one year now with no signs of slowing down. ...Read the whole story

  • $1.9 Million In Giving Says Aloha To Akoha by Les Luchter

    [Social Networks] Promising to escalate the gift-giving applications so popular on Facebook and other social networks into a full-fledged socially positive gaming experience, a Montreal-based startup called Akoha has raised $1.9 million in two rounds of financing for what it describes as a "new type of multiplayer online/offline social game." ...Read the whole story

  • AT&T Denies Vuze Report To FCC by Wendy Davis

    AT&T said it doesn't throttle Web traffic, contrary to a report filed with the Federal Communications Commission last week by online video company Vuze. "AT&T does not use 'false reset messages' to manage its network," the company wrote to Vuze CEO BianRosa Gilles, in a letter it also forwarded to the FCC. "We believe that Vuze should not have published these misleading measurements, nor filed them with the FCC," stated the letter by AT&T's Charles Kalmanek, vice president, Internet and network systems research. ...Read the whole story

  • MMA Issues Mobile Web Banner, Text Message Guidelines by Laurie Sullivan

    [Mobile] Consensus came fairly easy for the Mobile Marketing Association's guidelines on mobile Web banner and the text messaging, but deciding on downloadable content and multimedia messaging service (MMS) took more time and patience to hash out, said MMA President Laura Marriott. ...Read the whole story

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