• Yahoo, WPP Partner To Buy, Sell Rich Media More Efficiently by Tameka Kee

    Micro-who? Undaunted by the botched Microsoft buyout and the ensuing shareholder fracas, Yahoo continues to surge forward. Case in point: The Web giant's latest announcement of a strategic partnership with WPP. The multi-year deal will pair Yahoo's Right Media ad exchange with the targeting prowess of WPP's 24/7 Real Media, giving WPP agencies a more effective system for buying mass quantities of display inventory worldwide. ...Read the whole story

  • Bands Outnumber Brands On Facebook Pages by Mark Walsh

    [Social Networks] What's the top brand on Facebook? Barack Obama. At least that's according to a list of the top 25 most popular Facebook Pages--the profile pages launched six months ago that let brands, bands, celebrities and others create a customized presence on the social network. The Pages are free to set up and allow Facebook members to sign up as "fans" of a brand or product or as supporters of a political candidate. More than 150,000 Facebook Pages have been created to date. ...Read the whole story

  • Study: Cox Joins Comcast In Stalling Web Traffic by Wendy Davis

    Comcast isn't the only Internet service provider throttling traffic to peer-to-peer sites. Cox Communications also is interfering with visits to such bandwidth-hungry sites, according to a study released Thursday by the Max Planck Institute for Software Systems in Germany. ...Read the whole story

  • MoveOn.org's Anti-McCain Effort Turns To Facebook by Tanya Irwin

    [Social Networks] Hoping to turn the attention away from the seemingly never-ending Democratic primary competition and back to the issue that is the organization's real focus--getting a Democrat back into the White House--MoveOn.org Political Action launched a new group on Facebook Thursday callled "Bush & McCain: Can you tell the difference?" ...Read the whole story

  • Online Ad Revenues Tick Upward, Despite Overall Economy by Gavin O'Malley

    Despite continued fears over a troubled economy, U.S. online ad revenues continued their upward climb in the fourth quarter of 2007, according to new data from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP. Web advertising revenue in the quarter hit $5.9 billion, representing "historic revenues" for a single quarter, and a 24% increase over the same period in 2006, according to Randall Rothenberg, president and CEO of the IAB. ...Read the whole story

  • World Avenue Will Pay $800K To Settle With Texas AG by Wendy Davis

    Online lead-generation company World Avenue USA has agreed to pay $800,000 to settle allegations by the Texas Attorney General Greg Abbott that the company tricked people into making purchases with phony offers of "free" merchandise. This agreement marks the second time this year that World Avenue has settled with law enforcement authorities for allegedly luring consumers with deceptive offers of free iPods and other goods. ...Read the whole story

  • Super-Size Me, Meharbani-She by George Simpson

    In the granddaddy of all food fights, our remarkably sensitive President said that India's rising prosperity is to blame for food inflation. This drew a ... ...More

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