• Microsoft, Yahoo Reboot Talks by Tanya Irwin

    Microsoft and Yahoo are back at the negotiating table, according to a statement issued by Microsoft on Sunday. Microsoft began courting Yahoo Feb. 1 and withdrew its $47.5 billion takeover bid for Yahoo on May 3 after talks stalled over price issues. ...Read the whole story

  • Pew: Web Not Key To Final Buying Decisions by Mark Walsh

    While the Internet has become a key information source for researching products, it doesn't have a major impact on consumers' final purchases, according to a new study. Findings from the Pew Internet & American Life Project survey tracking buying habits related to music, cell phones and homes suggest the Web is just one of various resources people use before making purchases. And only a minority of consumers actually end up buying online directly. ...Read the whole story

  • Oddcast Creates Bridezillas Viral Campaign by Tanya Irwin

    [Video] Bridezillas fans have something to tide them over until the upcoming season premiere: A viral application that lets users become brides. The campaign, which begins today and was created by Oddcast, "embodies the outrageous behavior that can sometimes come from stressed-out brides-to-be," said Kenetta Bailey, WE tv (Women's Entertainment) senior vice president of marketing. ...Read the whole story

  • Lawmakers Ask ISP Not To Share Data With NebuAd by Wendy Davis

    Two lawmakers asked Internet service provider Charter Communications Friday to put the brakes on its plan to share data about consumers' Web-surfing habits with behavioral targeting company NebuAd. Rep. Ed Markey (D-Mass.) and Joe Barton (R-Tex.) sent a letter to Charter CEO Neil Smith questioning whether the deal with NebuAd violates users' privacy rights. ...Read the whole story

  • NearbyNow Gets $12 Million To Fund Mobile Search, Shopping Expansion by Tameka Kee

    [Mobile] NearbyNow has secured $11.75 million in a Series C funding round led by Norwest Venture Partners (NVP). The Los Altos, Calif.-based service lets shoppers find and reserve products online before they head to the mall, then sends confirmations, coupons and other deals to their mobile phones. Launched in late 2006, NearbyNow has added nearly 200 malls in two dozen states to its roster and is closing in on the 1 billion mark in products in its database. ...Read the whole story

  • Research Contradicts Myths About Online TV Shows by Gavin O'Malley

    [Video] Thanks to viral marketing, engaging and well-produced content will distribute itself online, right? Wrong, according to a new report from Futurescape, a London-based digital entertainment R&D firm, which details several myths related to original Web content production in the U.S. and U.K. ...Read the whole story

  • Federal Judge May Order New Trial in Piracy Case by Wendy Davis

    Last year, it appeared that the record industry won a major battle when a jury found Jammie Thomas liable for piracy in the first case against an alleged file-sharer to go to trial. But now, the federal district court judge who presided over the trial, Michael Davis of Duluth, Minn., is considering ordering a new trial on the grounds that he might have "committed a manifest error of law." ...Read the whole story

  • Online Metrics You Can Take To The Bank by Judy Gern

    David Ogilvy, considered by many to be the father of direct response advertising, once said "The most important word in the vocabulary of advertising is ... ...More

Follow MediaPost