• Brands Lift The Hood On Their Search-Influenced Strategies by Tameka Kee

    CAPTIVA ISLAND, Fla. -- Intuit, Cars.com and Lincoln Educational Services are companies in different verticals, with divergent target audiences and customer acquisition models. Yet each one has used analytics and consumer insights gleaned from search to solve a unique marketing dilemma. Execs from iCrossing and SendTec, among others, shared their case studies on search "in the wild" with Search Insider Summit attendees on Tuesday. ...Read the whole story

  • Execs Debate How To Monetize Video Sites by Mark Walsh

    [Video] When it comes to generating ad dollars, Web video is still far from ready for prime time. But that hasn't stopped startups and major media companies from trying to squeeze more than a trickle of revenue from the sea of video clips online. Executives grappling with the challenge of monetizing short-form video discussed varying approaches to the problem during a panel convened Tuesday at the Streaming Media East 2008 conference in New York. ...Read the whole story

  • Federal Judge Cans Spam Suit Against Epic Advertising by Wendy Davis

    [Email] Performance marketing company Epic Advertising (formerly AzoogleAds) has successfully defended a suit charging it violated Can-Spam by using an affiliate that allegedly arranged for more than 10,000 unsolicited e-mail ads to be sent. A federal district court in San Francisco found that AzoogleAds wasn't responsible for the alleged spam because it neither "procured" the e-mails nor knew that its affiliate would hire another company that spammed people. ...Read the whole story

  • Outside.in Appoints Seevast's Josephson CEO by Gavin O'Malley

    Continuing efforts to singlehandedly redefine notions of local content and ad targeting online, Brooklyn-based startup Outside.in has raised additional capital and appointed a new CEO, Mark Josephson. The local news and blog site has raised $3 million in a series A financing from top-tier investors, including Union Square Ventures, Milestone Venture Partners, and the New York City Investment Fund. ...Read the whole story

  • Zango Pleads With Court That It Isn't 'Badware' by Wendy Davis

    Pursuing its attempt to sue a spyware removal company, Zango has filed additional court papers arguing that the anti-spyware vendor wrongly characterizes Zango as malware. Bellevue, Washington-based Zango argued that the enforcement action itself proves the company is not "badware." To settle the charges, Zango agreed to pay a $3 million fine and take steps to ensure that people consented to installing its ad-serving software before downloading it. ...Read the whole story

  • Microsoft Announces Mobile Triple Play by Gavin O'Malley

    [Mobile] Microsoft on Tuesday announced the availability of display advertising across two popular Windows Live for mobile services, the launch of new markets for Windows Live for mobile services, and upcoming advertising plans for its Live Search Mobile offering. ...Read the whole story

  • Widget Company Clearspring Raises $18 Million by Mark Walsh

    Widget syndicator Clearspring Technologies has closed financing of $18 million in a third round of funding. The McLean, Va.-based company also announced that New Enterprise Partner Harry Weller and Capital One co-founder Nigel Morris have joined former AOL heavyweights Ted Leonsis, Steve Case and Miles Gilburne on its board of directors. ...Read the whole story

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