• Publicis Puts The 'I' In China: Acquires Leading Digital Shop, Rebrands It Leo Burnett by Joe Mandese

    Publicis Groupe is tapping one of Madison Avenue's oldest brands - Leo Burnett - as the flagship for its newest, and potentially biggest digital marketplace: China. Publicis, the Paris-based parent of Digitas, Starcom MediaVest Group, ZenithOptimedia Groupe, and traditional agencies like Leo Burnett, this morning announced the acquisition of EmporioAsia, one of China's leading digital agencies. The Shanghai-based shop, which will be renamed EmporioAsia Leo Burnett, will be headed by Vincent Kobler, an entrepreneur who founded EmporioAsia in 1999. He will serve as CEO. ...Read the whole story

  • Mobile Media Execs Stress Simplicity, Ubiquity by Mark Walsh

    [Mobile] When it comes to mobile media, keep it simple and capitalize on cross-promotional opportunities to extend audience interaction to handheld devices. Those were among key takeaways from a discussion of mobile media among executives from NBC Universal, The Wall Street Journal, Nielsen Mobile and wireless content distributor Kyte at the Mediabistro Circus conference in New York on Wednesday. ...Read the whole story

  • Howcast Media Expands Distribution by Gavin O'Malley

    [Video] How-to startup Howcast Media on Wednesday reached key distribution agreements with AOL, Metacafe, Bebo, and blip.tv. Together, the new channels allow Howcast content to reach more than 87 million online viewers. "These new entry points for viewers really complement our own destination site," said Jason Liebman, CEO and co-founder of Howcast. "We want to be able to deliver our how-to videos to viewers wherever and whenever they are online." ...Read the whole story

  • CBS Shoots To Score With College Sports Ad Network by Gavin O'Malley

    Serving up a targeted audience of young, educated males, the CBS College Sports Network has launched an ad network encompassing all of CBS's college sports properties. The CBS College Sports Media network will offer both display and video advertising on various platforms. It will include NCAA.com, the collegiate sections of CBSSports.com and the official athletic sites of roughly 215 colleges nationwide. ...Read the whole story

  • DreamWorks Picks Interpolls To Create 'Kung Fu Panda' Widget by Tameka Kee

    Think fast! If you could have any super power, would it be super strength? What about eternal youth? Or how about mind control? Those are some of the questions that a new widget asks as part of a promotion for DreamWorks' upcoming animated film "Kung Fu Panda." Interpolls is the company behind the widget. ...Read the whole story

  • Chicago Demands Tax Money From EBay, StubHub by Wendy Davis

    The city of Chicago has filed lawsuits against online auction site eBay and its subsidiary StubHub, alleging that the companies failed to collect tax on tickets sold to events in the city. Chicago claims that eBay and StubHub act as "resellers' agents," which are required to collect 8% sales tax for tickets to ballgames, music performances and other events under a city "amusement tax." ...Read the whole story

  • AT&T Gets Stingy In Marketing Wi-Fi Hotspots by Laurie Sullivan

    McDonald's, Coffee Bean & Tea Leaf, Barnes & Noble and other retail locations across the United States could join in to provide consumers free Wi-Fi access from AT&T, according to a spokesman from the Dallas-based carrier. While the news may sound good to LaptopConnect customers, many may not even hear about it. Today, AT&T has no plans to market the free service, said Warner May, AT&T spokesman. "We have no plans to share at this time," he said. ...Read the whole story

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