• Discrepancy Revolution: IAB Issues Guidelines To Fix Online Media Buying Errors by Joe Mandese

    As part of a broader push to improve the efficiency of interactive advertising campaigns, and to reduce the number of discrepancies that occur in online media buys, the Interactive Advertising Bureau Tuesday released a set of recommendations for both advertising agencies and publishers. The white paper, dubbed the Interactive Campaign Setup Best Practices, may sound boring and mundane, but it is a critical first step toward the kind of processing errors that have made online media one of the industry's worst offenders when it comes to media buying discrepancies. ...Read the whole story

  • Marketing Veteran Wilhite Joins Jumpstart Automotive by Tanya Irwin

    Veteran automotive marketer Steve Wilhite has joined Jumpstart Automotive Media in the newly created position of president. Wilhite, who has held high-level positions at Hyundai, Volkswagen and Nissan, will direct all sales, marketing and product development for the San Francisco-based automotive publisher rep firm. ...Read the whole story

  • Zango Scrutinized In New Report From Spyware Researcher by Wendy Davis

    Adware company Zango is arguing in federal court it's been a good corporate citizen since settling a Federal Trade Commission complaint in 2006. But spyware researcher Ben Edelman will unveil a new report today, "Debunking Zango's 'Content Economy,'" that questions some of Zango's current practices. ...Read the whole story

  • Demographic Divide Affects Social Net Mobile Usage by Mark Walsh

    A recent study by Local Mobile Search, a unit of Opus Research, found that only 6% of cell phone subscribers in North America have accessed social networks on their phones--although three-quarters belong to such networks. ...Read the whole story

  • Calculator Assesses Digital Campaigns' Carbon Footprint by Tameka Kee

    Running an online campaign may seem less harmful to the environment than, say, launching a national print promo--but the energy used to serve the ads could actually make the digital project more of an Earth Day offender. So Dallas-based imc2 has launched Clear Sky Digital Media, a new, free tool that lets marketers assess the carbon footprint of a proposed online media campaign. ...Read the whole story

  • Activision's 'Guitar Hero,' 'Idol' Ad, Video Has Legs by Laurie Sullivan

    [Gaming] The attention-getting stunt Activision pulled last week during the season finale of "American Idol" could prove more profitable than first believed. Not only does it market and promote the company's video game line, but digital music, too. ...Read the whole story

  • FaceTime Acquires Concise Marketing Solutions by Gavin O'Malley

    Washington-based digital marketing agency FaceTime Strategy, LLC has acquired the Dallas, Texas-based direct marketing firm Concise Marketing Solutions. Terms of the deal were not disclosed. ...Read the whole story

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