• behavioral targeting Under Pressure: Charter Delays Info Sharing With NebuAd by Wendy Davis

    Charter Communications has delayed its plans to start sharing information with NebuAd about broadband subscribers' Web activity. The Internet service provider previously said it would begin working with the behavioral targeting company NebuAd on a trial basis by no later than June 15. But Charter Communications, currently under pressure from privacy advocates as well as Congress, has not yet started the tests. ...Read the whole story

  • video Velocity's Miller: Video Fundamentally Impacts The Internet by Gavin O'Malley

    Think the future of online video monetization is branded entertainment? Think again, said Jonathan Miller, founding partner of investment firm Velocity Interactive Group, and AOL's chairman and CEO from 2002 to 2006. ...Read the whole story

  • social media Forrester: Don't Believe The Startup Hype by Mark Walsh

    With all the hype surrounding Web 2.0--and the resulting backlash--how should marketers deal with the wave of social media startups? Steer clear of consumer-oriented social networks, except for more established players, advises Forrester Research in a new report. Instead, look to services catering to the more practical needs of corporations. ...Read the whole story

  • Zango Lays Off One-Third Of Staff by Wendy Davis

    Zango has shed 68 employees, or around 30% of its workforce, the adware company confirmed Monday. A spokesperson said that the layoffs are part of a strategic decision to focus efforts on the company's new Platrium offering, a casual gaming site launched in beta last month. The layoffs will cut across the company's six offices in four countries. ...Read the whole story

  • search Enquisite Names Hoffman CEO, Adds Sales/Marketing VPs by Tameka Kee

    Two weeks after closing a $3.2 million funding round, search analytics firm Enquisite has bulked up its executive team. Mark Hoffman has been named CEO, while Dan Robbins and Sylvie Moreau have signed on as vice president of marketing and vice president of sales, respectively. The new executives will work at Enquisite's San Francisco headquarters. ...Read the whole story

  • Drudge Retort Considers Lawsuit Against AP by Wendy Davis

    The owner of the left-wing site Drudge Retort said Monday he is considering going to court to challenge a claim by The Associated Press that posting short excerpts of wire service stories violates its copyright. ...Read the whole story

  • metrics Quantcast Applies For Media Rating Council Accreditation by Joe Mandese

    In an important next step toward building credibility in an increasingly crowded online metrics and analytics field, Quantcast Monday said it has applied for Media Rating Council accreditation. At the core of the accreditation is the use of third-party CPA firms to ensure that measurement services are performing all the processes they claim to. ...Read the whole story

  • video Microsoft Partners With YuMe To Sell Inventory by Gavin O'Malley

    Seeking a larger share of the online ad market, Microsoft has enlisted the help of Web video ad network YuMe to distribute unsold inventory across its various Web properties. Scheduled to begin this summer, YuMe will provide video advertising network management capabilities and sales for unsold inventory on Microsoft's online properties. ...Read the whole story

  • social networks Intel, LA Clippers Reach Fans At Virtual Watercooler by Tameka Kee

    When the LA Clippers want to reach single Facebook users between the ages of 24 and 28 with a special "Single's Night" promotion, they turn to Watercooler. And in the coming months, Intel will tap Watercooler to launch a promotion surrounding a new line of mid-level computers. ...Read the whole story

  • search Online Ad Impressions Surge, Sponsored Search Biggest Factor by Joe Mandese

    A week after TNS Media Intelligence estimated online display advertising climbed 8.5% during the first quarter of 2008, another industry ad tracker estimates it actually grew at nearly twice that rate. "Internet advertising impressions grew by 14.7% in the first quarter of 2008 over the same period in 2007," Nielsen Monitor-Plus said Monday, as part of a broader quarterly tracking report for the major media it measures. ...Read the whole story

  • The True Value Of Time by Dave Balter

    I recently had an eye-opening managerial experience when, during a performance review, a senior staff member volunteered to forego ... ...More

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