Wednesday, June 18, 2008
  • Microsoft NavicGates Television -- Again, Acquires Leading Addressable TV Ad Firm

    On the heels of its failed offer to acquire online advertising giant Yahoo, Microsoft has once again shifted its focus to the interactive television world, announcing the acquisition early this morning of Navic Networks, a leading developer of addressable TV advertising technologies. Terms of the deal were not disclosed, but prior to its purchase by Microsoft, Navic had raised $43 million over three rounds of funding, and the software giant said it would become a part of Microsoft's Advertiser and Publisher Solutions Group, the group headed by Brian McAndrews, the former head of aQuantive, which Microsoft paid $6 billion to ... ...Read the whole story

  • Publishers and Ad Networks: Can This Marriage Be Saved?

    The simmering debate over whether online ad networks are cheapening Web publishing brands was stoked again Tuesday at the OMMA Publish program. The industry fracas was ignited earlier this year by Wenda Harris Millard's now well-known admonition against trading online media "like pork-bellies." ...Read the whole story

  • Scripps Partners With AOL To Carry Clips

    Seeking broader distribution online, Scripps Networks has tapped AOL to carry clips from its portfolio of lifestyle content, the companies are expected to announce today. Beginning later this summer, Scripps fare will be driven across AOL's network of sites, including AOL Video, AOL Food, AOL Home and Slashfood. ...Read the whole story

  • Search Execs Weigh In On Yahoo-Google Deal

    A pair of industry pundits weighed in on the Yahoo-Google paid search placement deal on Tuesday during conference calls designed to give financial executives some color on how and whether the new deal will shape the future of online advertising. Former CEO Jim Lanzone, and Didit CEO Kevin Lee chatted with JP Morgan Internet and entertainment analyst Imran Khan, offering sometimes converging perspectives on the deal from a search provider and a search agency POV. ...Read the whole story

  • Undertone Networks Proves Privacy Stance, Joins NAI

    With online privacy policies increasingly drawing public attention, ad company Undertone Networks has joined the self-regulatory privacy association Network Advertising Initiative, the company said Tuesday. Undertone Networks said the move was partly driven by questions from online media buyers, who wanted to know whether the company belonged to the group. ...Read the whole story

  • Wieser: TV Will Continue To Dwarf Other Media

    In the midst of an increasingly fragmented media landscape, television still reigns supreme with big brand advertisers, said Brian Wieser, director of industry analysis for Interpublic unit Magna Global, at the OMMA Publish program on Tuesday. ...Read the whole story

  • Online Ad Prices Continue To Reflect Weak Economy

    Internet ad revenue declined by 0.7% in the first quarter of 2008 from the previous quarte--but at $5.8 billion, still represented the second-highest total on record, the Interactive Advertising Bureau said Tuesday. ...Read the whole story

  • On Your Mark, Get Set: Text!

    LG Electronics MobileComm U.S.A. wants to find the fastest texter. The handset maker stepped up efforts this week to promote the second annual LG National Texting Championship. The competition doubles last year's cash payout and integrates broadcast television into the game. ...Read the whole story

Why 'Social Conversion' Is A Term You Should Know

Social Distortion rocked. Social studies didn't. Social anxiety is as common as acne. And social conversion is the term online ...More

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