On the heels of its failed offer to acquire online advertising giant Yahoo, Microsoft has once again shifted its focus to the interactive television … Read the whole story
The simmering debate over whether online ad networks are cheapening Web publishing brands was stoked again Tuesday at the OMMA Publish program. The industry … Read the whole story
Social Distortion rocked. Social studies didn't. Social anxiety is as common as acne. And social conversion is the term online Read the whole story
Seeking broader distribution online, Scripps Networks has tapped AOL to carry clips from its portfolio of lifestyle content, the companies are expected to announce … Read the whole story
A pair of industry pundits weighed in on the Yahoo-Google paid search placement deal on Tuesday during conference calls designed to give financial executives … Read the whole story
With online privacy policies increasingly drawing public attention, ad company Undertone Networks has joined the self-regulatory privacy association Network Advertising Initiative, the company said … Read the whole story
In the midst of an increasingly fragmented media landscape, television still reigns supreme with big brand advertisers, said Brian Wieser, director of industry analysis … Read the whole story
Internet ad revenue declined by 0.7% in the first quarter of 2008 from the previous quarte--but at $5.8 billion, still represented the second-highest total … Read the whole story
LG Electronics MobileComm U.S.A. wants to find the fastest texter. The handset maker stepped up efforts this week to promote the second annual LG … Read the whole story