• OMG! UM Finds Web 2.0 Breeding Consumers 2.0, Social Media Attains Critical Mass by Joe Mandese

    Text messaging, blogging and social networking have reached critical mass, with more than half of adults now relying on at least one of these so-called Web 2.0 platforms for communicating with friends, family, or colleagues on a regular basis, finds the latest installment of an ongoing tracking study from Interpublic's Universal McCann unit. The research, which comes from UM's ambitious "Media in Mind" study, one of the first to show that things like blogging were becoming a meaningful personal communications platform several years ago, now finds that among digital media's bleeding edge - adults 18-34 - social media now is ... ...Read the whole story

  • video Metacafe Loses Marketing VP Campa by Mark Walsh

    Video-sharing site Metacafe confirmed Wednesday that Allyson Campa, vice president of marketing, will step down at the end of June and the company will not seek to re-fill the position. ...Read the whole story

  • behavioral targeting NebuAd Accused Of Ignoring Online Privacy Basic Rules by Wendy Davis

    With lawmakers gearing up to grill online ad executives, advocacy groups Wednesday accused behavioral targeting company NebuAd of violating "several fundamental expectations of Internet privacy." "NebuAd's practices resemble several forms of 'attacks' on users that have generated considerable controversy and user condemnation," states the report, issued by net neutrality groups Free Press and Public Knowledge. The report says that NebuAd alters the code on publishers' Web sites in order to track consumers. ...Read the whole story

  • video The Orchard Continues To Grow by Gavin O'Malley

    Online music and video distributor The Orchard is closing ranks this week with several executive promotions, and new hires to support the next phase of its corporate evolution. Branded entertainment deals with agencies and branded content represent keys areas for growth in the future, according to Greg Scholl, Orchard's president and CEO. ...Read the whole story

  • search Trulia Ups Online Real Estate Ante, Launches Self-Serve Ad Platform by Tameka Kee

    Trulia has rolled out Trulia Pro, a fixed-price ad platform that gives real estate agents and other home-focused advertisers the ability to create and launch online property listings and hybrid search/display ads on their own. San Francisco-based Trulia spent almost nine months developing Trulia Pro, which got a trial run in late 2007 as a service called Agent Featured Listings. ...Read the whole story

  • mobile Cox Newspapers Goes Mobile With Quattro Partnership by Erik Sass

    Cox Newspapers, which publishes 17 daily and 26 non-daily newspapers, has teamed up with Quattro Wireless to launch 19 mobile newspaper Web sites that will allow the publications to reach consumers with breaking news, weather, sports scores and listings for businesses and events. ...Read the whole story

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