With its pay-as-you-go plans and youth appeal, Virgin Mobile USA practically invented cheap cell phone service for teens. But with its $39 million buyout of mobile operator Helio, Virgin is taking a more conventional approach to competing with the major U.S. wireless carriers. ...Read the whole story
Despite slumping sales and increasingly high gas prices, consumer interest in new car info, particularly on the Web, hasn't waned. According to new research from Google and Compete, car shoppers are actively searching for online video to get vehicle spec information and expert reviews to help influence their purchase decisions. ...Read the whole story
Web TV network JumpTV rejected a proposal from MySpace co-founder Brad Greenspan late last week, opting instead to finalize a merger with online TV service NeuLion. The deal will result in JumpTV issuing about $40 million worth of shares to merge with the Long Island, N.Y.-based company. ...Read the whole story
The record label EMI has sued ad network VideoEgg and social networking site Hi5.com for copyright infringement based on music videos uploaded by users. EMI alleges that the companies turn a blind eye to piracy by allowing people to upload unlicensed clips from groups like Coldplay and Black Eyed Peas. The lawsuit additionally alleges that VideoEgg directly profits from the clips by attaching video ads to them. ...Read the whole story
Most of us might not be able to afford the gas to drive around aimlessly this summer, but we can point our browser to Crackle.com and watch comedian Marc Horowitz do it instead. "The Marc Horowitz Signature Series" chronicles prankster Horowitz as he drives the shape of his signature on a map of the U.S. ...Read the whole story
Paid search spending in the first quarter-2008 was up 52% year-over-year, according to new stats from Covario. The search-centric, online ad management technology and services firm has published the first of a series of quarterly "Global Search Spend Analysis" reports, which detail trends in spending, keyword pricing, and search market share for Covario's global clients. ...Read the whole story
It's time we re-framed the concept of "driving traffic" to Web sites. Just what is traffic anyway? Once upon a time, it wasn't ... ...More
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