• Yang Upbeat Despite 2Q Profit Erosion by Mark Walsh

    In a conference call Tuesday discussing the tumultuous quarter, Yahoo Co-founder and CEO Jerry Yang acknowledged the impact of the economic downturn on the Web giant's ad business. He said branded display advertising, especially in consumer packaged goods and finance, had "softened." But he sounded an optimistic note based on progress the company is making in performance-based advertising and new search initiatives including its pending outsourcing deal with Google. ...Read the whole story

  • gaming Gamers: They're Not Who You Think They Are by Tameka Kee

    SAN FRANCISCO -- While gamer demographics and targeting potential have long been defined by the medium that they play on--i.e., hardcore gamers play shooters on consoles and soccer moms play casual games on PCs--that logic is slowly but surely being turned on its head. And according to panelists at an OMMA Gaming session, marketers that want to fully harness the power of games need to rethink their ideas of who gamers are and what constitutes a game. ...Read the whole story

  • Giant Realm Expands Into Movie, TV Sites by Gavin O'Malley

    Entertainment portal/ad network Giant Realm today is expected to announce several new exclusive rep deals with online communities focused on television and movies, Online Media Daily has learned. ...Read the whole story

  • gaming Downloadable Content Is Key To In-Game Advertising by Erik Sass

    SAN FRANCISCO -- Downloadable content that modifies or expands games is also a perfect vehicle for advertisers and media buyers, giving them the flexibility they need to execute a product placement or integrate virtual display advertising effectively, according to a number of panelists speaking at the OMMA Gaming conference on Tuesday. ...Read the whole story

  • gaming In-Game Advertising Requires Realism, Of A Sort by Erik Sass

    SAN FRANCISCO -- Advertisers are notoriously cautious about the contexts in which their brands appear, but this runs counter to the logic of in-game advertising, including product placement, according to panelists speaking at the OMMA Gaming conference on Tuesday afternoon. That's because games, being interactive, are fundamentally different from other media where advertisers might do product placement. ...Read the whole story

  • behavioral targeting Embarq Didn't Notify Subscribers About Test by Wendy Davis

    Responding to a Congressional inquiry, Internet service provider Embarq said it revised its privacy policy more than two weeks before conducting a test of NebuAd's behavioral targeting platform. The response leaves little doubt that Embarq didn't send letters or e-mails to subscribers about the test, or otherwise actively alert them that it was about to start selling data about their Web-surfing activity. ...Read the whole story

  • social networks LinkedIn Links Up With NYTimes.com by Mark Walsh

    LinkedIn has struck a deal with The New York Times that will let members of the social network see recent stories related to their fields on the business and technology pages of NYTimes.com. ...Read the whole story

  • Making Sense Of The Ad Network Craze by Amir Ashkenazi

    Let's face it, the rapid growth of video ad networks is creating confusion among publishers when it should be creating opportunity. ... ...More

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