• iPhone Spawns New Ad Networks

    Highlighting growing interest in iPhone-tailored advertising, a pair of mobile ad networks Thursday announced new initiatives for the Apple device. AdMob introduced new ad units that take advantage of the iPhone's touchscreen features while JumpTap unveiled a mobile system for placing ads in iPhone applications. Both new ad programs were launched in connection with the MobileBeat 2008 conference in Sunnyvale, Calif. ...Read the whole story

  • Online Promotions Heat Up Travel Sites

    Within the travel category, niche online promotions can achieve broad success, according to new data from research company Compete. "Smaller, targeted promotions and offers within the travel category can be highly effective, even if they do not appeal to a large and widespread audience," explained Jack Drew, sales strategy manager at Compete. "These smaller promotions can be less expensive to execute and generate strong returns." ...Read the whole story

  • NBC, Fox Sue Redlasso Video Clipping Service

    Hulu partners NBC and Fox have sued Redlasso, an online video clipping service that is popular with bloggers. The networks allege that Redlasso violates their copyright and trademark rights by allowing Web publishers to embed clips of programs like Greta Van Susteren's "On the Record," and the "Tonight Show with Jay Leno." ...Read the whole story

  • Infiniti, Amex First Sponsors Of Slate's The Big Money Site

    Infiniti and American Express have signed on as the first sponsors of The Big Money, the soon-to-launch, business-focused property from Washingtonpost.Newsweek Interactive (WPNI)'s Slate Group. Digitas and OMD are behind the creative for American Express and Infiniti, respectively. ...Read the whole story

  • American Express Uses Web For 'Members Project'

    For its second year, American Express has expanded the scope of its social responsibility, "Members Project," making it easier for people to help shape projects that fit their interests, beefing up its online presence, and devoting more money to more projects. To help get the word out American Express has developed a vast array of online tools, from Facebook and MySpace presences to widgets and online badges people can use to promote their projects. ...Read the whole story

  • Press Releases We Wished We'd Gotten

    Hoboken, N.J. -- NoTractionferUs.com, creators of yet another platform to help publishers fully monetize their online video content, today ... ...More



The Role Of Auditing In Emerging Media

I'd like to address a recent column published in Metrics Insider by MediaSmith's David L. Smith where he questions a new Digital ...More

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