Friday, July 25, 2008
  • iPhone Spawns New Ad Networks

    Highlighting growing interest in iPhone-tailored advertising, a pair of mobile ad networks Thursday announced new initiatives for the Apple device. AdMob introduced new ad units that take advantage of the iPhone's touchscreen features while JumpTap unveiled a mobile system for placing ads in iPhone applications. Both new ad programs were launched in connection with the MobileBeat 2008 conference in Sunnyvale, Calif. ...Read the whole story

  • Online Promotions Heat Up Travel Sites

    Within the travel category, niche online promotions can achieve broad success, according to new data from research company Compete. "Smaller, targeted promotions and offers within the travel category can be highly effective, even if they do not appeal to a large and widespread audience," explained Jack Drew, sales strategy manager at Compete. "These smaller promotions can be less expensive to execute and generate strong returns." ...Read the whole story

  • NBC, Fox Sue Redlasso Video Clipping Service

    Hulu partners NBC and Fox have sued Redlasso, an online video clipping service that is popular with bloggers. The networks allege that Redlasso violates their copyright and trademark rights by allowing Web publishers to embed clips of programs like Greta Van Susteren's "On the Record," and the "Tonight Show with Jay Leno." ...Read the whole story

  • Infiniti, Amex First Sponsors Of Slate's The Big Money Site

    Infiniti and American Express have signed on as the first sponsors of The Big Money, the soon-to-launch, business-focused property from Washingtonpost.Newsweek Interactive (WPNI)'s Slate Group. Digitas and OMD are behind the creative for American Express and Infiniti, respectively. ...Read the whole story

  • American Express Uses Web For 'Members Project'

    For its second year, American Express has expanded the scope of its social responsibility, "Members Project," making it easier for people to help shape projects that fit their interests, beefing up its online presence, and devoting more money to more projects. To help get the word out American Express has developed a vast array of online tools, from Facebook and MySpace presences to widgets and online badges people can use to promote their projects. ...Read the whole story

  • Microsoft To Power Search On Facebook

    Facebook has extended its ad agreement with Microsoft to include search and search advertising, the software giant announced Thursday. The social network currently doesn't offer Web search to users. Under the deal, the companies will jointly develop the best integration of Microsoft's Live Search for Facebook. The service is expected to launch by year's end. As part of its $240 million investment in Facebook last year, Microsoft earned the right to sell the site's U.S. and global display inventory. Having failed to reach a deal on search with Yahoo, Microsoft is even more focused on expanding its reach in that ... ...Read the whole story

  • Hasbro Sues Scrabulous Makers

    Hasbro has filed a lawsuit against the makers of Scrabble knockoff Scrabulous, a Facebook application that lets members play a version of the word game online. The lawsuit, filed Thursday in federal district court in New York, alleges that the game violates Hasbro's copyright and trademark. Hasbro also reportedly has requested that Facebook take down the popular application, according to The New York Times. As of Thursday evening, the game was still available on the social networking site, where it draws more than 500,000 daily users. Hasbro recently released its own online version of Scrabble for Facebook, but the application ... ...Read the whole story

  • Top Advisory Firm Endorses Yahoo Board

    A leading shareholder advisory firm backed the reelection of Yahoo's existing board of directors, making it more unlikely that the entire board would be removed for rejecting Microsoft's $47.5 billion takeover offer this spring. RiskMetrics ISS found that Yahoo's recent settlement with dissident investor Carl Icahn would be sufficient to protect shareholder interests in the next year. Under the agreement that avoided a showdown at the company's Aug. 1 annual meeting, Icahn and two members of his proposed slate of directors will join an expanded Yahoo board. Another proxy advisory firm, Glass Lewis & Co., is recommending that shareholders vote ... ...Read the whole story

  • Google Knol Goes Live
  • ReachLocal Gains CFO, General Counsel
Press Releases We Wished We'd Gotten

Hoboken, N.J. -- NoTractionferUs.com, creators of yet another platform to help publishers fully monetize their online video content, today ...More