• social media Social Marketing Limited By Advertiser Confusion by Mark Walsh

    A recent JupiterResearch study underscores that actual spending on social media marketing hasn't caught up with the hype surrounding the emerging category. The report found that half of all advertisers are spending less than 5% of their online budgets on social marketing in 2008. Keeping budgets small is the highly customized nature of social media campaigns, compared to search or display advertising. ...Read the whole story

  • Glam Launches Wellness Vertical For 'Goddess Within' by Gavin O'Malley

    Seeking to establish a presence in the trendy area of "wellness," women-focused e-publisher and ad network Glam Media has launched its own wellness vertical. Encompassing "mind-body-spirit, empowerment and a healthy planet," Glam Wellness includes content from some 20 sites and publishers, including Natural Solutions Magazine and Earth Pledge, a nonprofit dedicated to promoting sustainable practices. ...Read the whole story

  • Court Rules Fair Use, Dismisses Radio Host's Suit by Wendy Davis

    A federal judge has dismissed radio host Michael Savage's copyright infringement lawsuit against the Counsel on American-Islamic Relations, which had posted excerpts of one of his programs online. Judge Susan Illston in San Francisco ruled that the clips, totaling four minutes out of the two-hour Savage Nation program that ran on Oct. 29, 2007, constituted a fair use. ...Read the whole story

  • Nielsen, Mindset Media Bundle Psychographic Data Into Homescan Panel by Tameka Kee

    The Nielsen Co. has bundled psychographic data from Mindset Media into its Homescan Consumer Panel, allowing CPG brand managers to view the "mindsets" of their target consumers, and then make appropriate buys across Mindset's ad network, as well as WPP's 24/7 Real Media. ...Read the whole story

What Is Stuart Elliott Doing On Facebook Shilling For Canadian Club? by Nina Lentini

Imagine my surprise when I clicked on my Facebook newsfeed Monday morning and found an ad featuring my friend and yours, Stuart Elliott, shilling for ... ...More

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