A recent JupiterResearch study underscores that actual spending on social media marketing hasn't caught up with the hype surrounding the emerging category. The report … Read the whole story

Viral marketing has evolved from experimental guerrilla marketing to an essential element of any online branding campaign. Read the whole story

Seeking to establish a presence in the trendy area of "wellness," women-focused e-publisher and ad network Glam Media has launched its own wellness vertical. … Read the whole story

Imagine my surprise when I clicked on my Facebook newsfeed Monday morning and found an ad featuring my friend and yours, Stuart Elliott, shilling … Read the whole story

A federal judge has dismissed radio host Michael Savage's copyright infringement lawsuit against the Counsel on American-Islamic Relations, which had posted excerpts of one … Read the whole story

The Nielsen Co. has bundled psychographic data from Mindset Media into its Homescan Consumer Panel, allowing CPG brand managers to view the "mindsets" of … Read the whole story