Wednesday, July 30, 2008
  • Marchex Relaunches Local Ad Platform

    Local online advertising company Marchex today will relaunch its local ad platform with the integration of its online and call-based ad services. "We fundamentally believe that phone calls are the currency that local businesses operate under," said Leigh McMillan, SVP of marketing and communications at Marchex. ...Read the whole story

  • Yellow Pages Look Past Print

    Spending on print Yellow Pages will plunge by 39% in the next five years to $7.8 billion as small businesses increasingly shift marketing dollars online. That's the grim prediction for print directories in "Say Goodbye To Yellow Pages," a new report by Borrell Associates that further projects that by 2010 most U.S. adults will not crack open a Yellow Pages book in any given month. ...Read the whole story

  • Clickable Nabs $14.5 Million In Series B

    Clickable has closed a $14.5 million Series B funding round led by Founders Fund, a Silicon Valley VC firm that has pumped capital into Web 2.0 darlings like Facebook and Twitter. The paid search management technology firm has grown to amass over 400 registered users since its beta launch in September 2007. ...Read the whole story

  • Collective Media Launches Video Ad Network

    Online ad network and technology provider Collective Media is launching its own video ad network. The network, supported by Collective's proprietary AMP platform, provides advertisers with video content from publishers within the Collective Network, along with a suite of in-stream ad units, including pre-roll and overlay video formats. ...Read the whole story

  • Clickable Clicks With Investors, Raises $14.5 Million

    Clickable, an online ad management company aimed at the so-called mid-market of the online search marketplace, this morning said it completed a new round of investment funding raising $14.5 million financing. The round, led by Founders Fund, with additional backing from existing investors Union Square Ventures and FirstMark Capital, brings Clickable's total venture funding to $22.5 million over the past 12 months, and will be used to accelerate its expansion of online marketing services for small and midsize marketers. ...Read the whole story

  • NebuAd May Be Investigated North Of The Border

    Already facing Congressional scrutiny in the U.S., behavioral targeting company NebuAd could also soon find itself under the lens in Canada. An advocacy group connected with the University of Ottawa Law School has requested that the Canadian privacy commissioner investigate whether it's legal for Internet service providers to sell information about subscribers' Web habits to companies like NebuAd. ...Read the whole story

Social Networks: Show Me The Media

If you can define "social media," please stand up. Time and time again, I get asked by clients to shed some light on this term. ...More

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