• Interpublic Makes HUGE Bet On Digital Marketing by Mark Walsh

    Taking a majority stake in online agency HUGE, Interpublic Group has bolstered its digital marketing capabilities. The deal gives Interpublic an interactive shop that specializes in building sophisticated, transactional Web sites for clients such as JetBlue, IKEA, Scholastic and Time Warner Music Group. Its clients' sites together generate $3.5 billion in annual revenue and draw more than 120 million visitors a month. ...Read the whole story

  • Study: Ad Networks Have Their Place, But Content Drives Key Brand Metrics by Tameka Kee

    While ad networks continue to garner the glory, media buys across branded content sites, or properties like iVillage and Discovery that fall under the Online Publishers Association (OPA)'s umbrella, are often still priced at a premium. And according to new OPA research, those higher-priced CPMs are justified, as branded content sites have a greater impact on key metrics like brand favorability and purchase intent than ad networks, portals and even Internet industry norms (as determined by Dynamic Logic's MarketNorms). ...Read the whole story

  • video Anvato Service Identifies Video Copyright Infringements by Gavin O'Malley

    Anvato, a company founded just last year, has launched its core video content protection technology and contextual advertising platform. Anvato Content ID is a video verification service that relies on computer vision algorithms to allow video content owners to monitor video distribution sites and identify copyright infringements. ...Read the whole story

  • search Movie Studios Continue To Go After Search Sites by Wendy Davis

    The Motion Picture Association of America filed two new federal lawsuits this week against movie search engines that allegedly function as "one-stop-shops" for pirated clips, bringing the total of such suits to nine. The newest cases are against MovieRumor and Free Online Movie Database. In both, the movie studios argue that the ad-supported companies are benefiting from piracy. ...Read the whole story

  • Survey: Online Coupon Usage Up 39% Since 2005 by Karlene Lukovitz

    The number of American adults using online coupons rose by 39%, to 36 million, between 2005 and 2008, according to a new survey conducted by Simmons/Experian Research and Coupons, Inc. Online users account for 24% of the total 148 million consumers who use coupons. ...Read the whole story

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