Monday, August 18, 2008
  • FEC Says Political Blogs Exempt From Finance Restrictions

    The Federal Election Commission has reaffirmed that online media outlets can advocate on behalf of particular candidates without falling subject to campaign finance restrictions. The agency said last week it dismissed a complaint by a Hillary Clinton supporter alleging that a pro-Barack Obama blog was actually "a direct arm" of the Obama campaign and, therefore, subject to campaign finance restrictions. ...Read the whole story

  • Video Ad Study Shows High Engagement Rates

    Completion rates for pre-roll video ads approached 90% and click-through rates averaged 10% in a new study of video ad units by Break Media and video ad technology provider Panache. The companies said those figures and strong results on overlay ads demonstrate high levels of user engagement for video ads and help to validate spending in the emerging ad category. ...Read the whole story

  • AOL Acquires Social Feed Aggregator

    AOL confirmed on Friday that it has entered into an agreement to acquire social feed aggregation platform Socialthing. Terms of the deal were not disclosed, but a source close to the purchase put the price in the seven figures. Industry blog TechCrunch first reported the deal on August 1. ...Read the whole story

  • Casual Male Goes Social With Branded Network Site

    Casual Male Retail Group, parent company of brands like Casual Male XL and LivingXL, has launched BoldXL, a social network-lite aimed at larger-sized 18- to-24-year-old men. Wisconsin-based Planet Propaganda is the agency behind the site's design and content development. ...Read the whole story

  • YuMe Bounces Back Into Ad Network Top 10

    After getting yanked from comScore's ranking of top online ad networks, YuMe has yo-yoed back into the top 10. ...Read the whole story

  • NetShelter Strikes Ad Deal With, the official site of the nonprofit IEEE Computer Society, has chosen ad network NetShelter Technology Media to exclusively represent its inventory. The deal marks the first time that display ads will run on the newly redesigned, which serves 4 million page views monthly and draws 1.2 million unique visitors. The site helps to provide technical information and other services to members of the IEEE Computer Society, which publishes 24 journals and magazines. "We are gratified to represent," said Laura Gaffney, NetShelter's vice president, publisher network. "It serves as gateway to affiliate society websites around the globe and ... ...Read the whole story

  • Univision Taps HipCricket For Mobile Campaigns

    HipCricket has entered an agreement with Univision to power mobile marketing campaigns on behalf of the Spanish-language broadcaster's radio stations. Under the deal, stations in the Univision Radio group will use HipCricket's mobile platform to offer sponsors specialized, interactive marketing programs aimed at the $860 billion Hispanic consumer market. It will also help stations build loyalty clubs that can provide special offers to members who have opted-in. Univision Radio operates 70 stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Móvil, the media giant's mobile arm, will oversee programs created through the ... ...Read the whole story

How To Be Relevant

Don't get caught up in the greed. The results delivered by sending the right kind of e-mails, at the right time, can draw some marketers ...More

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