• FEC Says Political Blogs Exempt From Finance Restrictions by Wendy Davis

    The Federal Election Commission has reaffirmed that online media outlets can advocate on behalf of particular candidates without falling subject to campaign finance restrictions. The agency said last week it dismissed a complaint by a Hillary Clinton supporter alleging that a pro-Barack Obama blog was actually "a direct arm" of the Obama campaign and, therefore, subject to campaign finance restrictions. ...Read the whole story

  • Video Ad Study Shows High Engagement Rates by Mark Walsh

    Completion rates for pre-roll video ads approached 90% and click-through rates averaged 10% in a new study of video ad units by Break Media and video ad technology provider Panache. The companies said those figures and strong results on overlay ads demonstrate high levels of user engagement for video ads and help to validate spending in the emerging ad category. ...Read the whole story

  • AOL Acquires Social Feed Aggregator by Gavin O'Malley

    AOL confirmed on Friday that it has entered into an agreement to acquire social feed aggregation platform Socialthing. Terms of the deal were not disclosed, but a source close to the purchase put the price in the seven figures. Industry blog TechCrunch first reported the deal on August 1. ...Read the whole story

  • Casual Male Goes Social With Branded Network Site by Tameka Kee

    Casual Male Retail Group, parent company of brands like Casual Male XL and LivingXL, has launched BoldXL, a social network-lite aimed at larger-sized 18- to-24-year-old men. Wisconsin-based Planet Propaganda is the agency behind the site's design and content development. ...Read the whole story

  • YuMe Bounces Back Into Ad Network Top 10 by Mark Walsh

    After getting yanked from comScore's ranking of top online ad networks, YuMe has yo-yoed back into the top 10. ...Read the whole story

  • How To Be Relevant by Simms Jenkins

    Don't get caught up in the greed. The results delivered by sending the right kind of e-mails, at the right time, can draw some marke ... ...More

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