Tuesday, August 19, 2008
  • Sprint Scores Exclusive Mobile Deal With NFL

    With the football season fast approaching, Sprint is teaming with the National Football League to deliver live radio and television broadcasts of NFL games and other content via mobile devices. Sprint's NFL Mobile Live offering, launching Sept. 2, includes radio broadcasts of all regular season games and telecasts of eight Thursday night games. ...Read the whole story

  • MeetingWave Helps Make Offline Connections

    MeetingWave is the latest startup that has developed an online tool aimed at fostering offline connections. The social application, found at Meetingwave.com, allows members to post potential outings like coffee, dinner or even a brainstorming session, then screen respondents and get connected. ...Read the whole story

  • Lotame Closes $13M Funding Round

    Lotame, a platform for targeting ads to social media audiences, today is expected to announce it has closed $13 million in series B financing. The new funding will be used to support product enhancements, marketing and business development efforts, according to Andy Monfried, Lotame founder and CEO. ...Read the whole story

  • NaturalPath Launches Green Channel Aimed At Moms

    Strengthening its "green" media and marketing presence, ad network NaturalPath Media today is expected to announce partnerships with 22 sites, chief among them being DrGreene.com, an online information site that brings an earth-friendly approach to children's health and parenting. NaturalPath will exclusively represent ad sales for DrGreene.com, which will become the flagship publisher in NaturalPath's newly launched "Moms and Family" channel. ...Read the whole story

  • Tremor: Pre-Roll Video Completion Tallies 80%

    Pre-roll advertising is highly effective when paired with the right content, according to new proprietary research from online video ad network Tremor Media. A study of more than 100 campaigns with nearly 65 million pre-roll impressions showed pre-roll video completion rates of around 80% for both 15- and 30-second streaming video advertising. ...Read the whole story

  • Google Tests YouTube Mobile Ads

    Google has begun testing display ads on the YouTube mobile site in the U.S. and Japan, according to a post Monday on the search giant's mobile blog. "This is our first step in testing mobile advertising for YouTube--it will give you a new way to interact with content on the go, while allowing us to learn how video viewers engage with mobile advertising," wrote Christine Tsai, product marketing manager at YouTube. "Our test advertisers will also have an additional branding tool at their disposal and the opportunity to reach the millions of people who visit YouTube every day on their ... ...Read the whole story

  • Federated Media Appoints Nesci SVP, Sales/Marketing

    Sausalito, Calif.-based Federated Media Publishing has added Justin Nesci to the company's executive team as SVP, sales and marketing. Nesci joins FM having led sales and marketing teams at digital media companies including Warner Music Group, MTV Networks/Nickelodeon and IMG. Nesci will be responsible for FM's sales strategy, and will manage the company's growing sales staff. FM represents more than 150 of the world's most respected Web sites, blogs, and social networking applications. Over the last three years, the company has expanded beyond its technology media roots into content verticals, including parenting, business and marketing, media and entertainment, video gaming, ... ...Read the whole story

  • Vringo Launches Video Ringtone Channel Service

    Video ringtone company Vringo has launched Vringo Channels, a video ringtone channel service. Launching with specially themed Obama- and McCain-video ringtone channels, Vringo Channels allows mobile users to personalize their phones by subscribing to a feed of video ringtones updated on either a daily or weekly basis. Vringo Channels make the process of finding and swapping out personalized video ringtones easier than when mobile phone users had to select, download and install clips every time they wanted to change their video ringtones. The first Vringo Channels launch this month, including those for Obama and McCain--giving fans of each candidate the ... ...Read the whole story

  • Verizon Wireless Expands Mobile Controls
  • iVillage's Momtourage Rolls Out Facebook Apps
  • Fox International Debuts Wiki-Based Solution Site
  • ContextWeb Develops New Alogrithms For Deeper Classification