• Sprint Scores Exclusive Mobile Deal With NFL

    With the football season fast approaching, Sprint is teaming with the National Football League to deliver live radio and television broadcasts of NFL games and other content via mobile devices. Sprint's NFL Mobile Live offering, launching Sept. 2, includes radio broadcasts of all regular season games and telecasts of eight Thursday night games. ...Read the whole story

  • MeetingWave Helps Make Offline Connections

    MeetingWave is the latest startup that has developed an online tool aimed at fostering offline connections. The social application, found at Meetingwave.com, allows members to post potential outings like coffee, dinner or even a brainstorming session, then screen respondents and get connected. ...Read the whole story

  • Lotame Closes $13M Funding Round

    Lotame, a platform for targeting ads to social media audiences, today is expected to announce it has closed $13 million in series B financing. The new funding will be used to support product enhancements, marketing and business development efforts, according to Andy Monfried, Lotame founder and CEO. ...Read the whole story

  • NaturalPath Launches Green Channel Aimed At Moms

    Strengthening its "green" media and marketing presence, ad network NaturalPath Media today is expected to announce partnerships with 22 sites, chief among them being DrGreene.com, an online information site that brings an earth-friendly approach to children's health and parenting. NaturalPath will exclusively represent ad sales for DrGreene.com, which will become the flagship publisher in NaturalPath's newly launched "Moms and Family" channel. ...Read the whole story

  • Tremor: Pre-Roll Video Completion Tallies 80%

    Pre-roll advertising is highly effective when paired with the right content, according to new proprietary research from online video ad network Tremor Media. A study of more than 100 campaigns with nearly 65 million pre-roll impressions showed pre-roll video completion rates of around 80% for both 15- and 30-second streaming video advertising. ...Read the whole story

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