Tuesday, August 26, 2008
  • Microsoft's InPrivate Could Make Ad Prospects More Private

    Tech publishers and bloggers are buzzing about the impending release of a new version of Microsoft's popular Internet Explorer browser - still the dominant tool used to access the Web - that has new privacy features that could more readily delete the browsing history and cookies of individual Internet users, making it more difficult for advertisers and publishers to track and serve ads to them. Consumer privacy experts are hailing the forthcoming release of Microsoft's Internet Explorer 8 (IE8), and its so-called "InPrivate" blocking feature, but industry analysts say it could be an anathema for targeting and serving online ads. ...Read the whole story

  • Highwinds Implements Channel Partner Program

    Continuing its efforts to establish a thriving reseller market for rich media, content distribution network Highwinds Network Group today is expected to announce new partnerships with four firms, including VirtuPoint, i5labs, One Pica and 9mmedia. ...Read the whole story

  • Rumored Google, Verizon Search/Mobile Deal Signals Major Shift In Attitudes

    News of Google's potential mobile search deal with Verizon Wireless comes as no surprise to analysts who monitor the mobile search and advertising space. In fact, according to Mike Boland, senior analyst at The Kelsey Group, the deal is indicative of a huge shift in the way that mobile service carriers are starting to view technology companies, paved in part by AT&T's groundbreaking deal with Apple for the iPhone. ...Read the whole story

  • Jumptap Gets $26M Funding Infusion

    Mobile search and advertising provider JumpTap has closed $26 million in fourth-round venture funding from investors led by AllianceBernstein and including General Catalyst Partners, Summerhill Venture Partners, Redpoint Ventures, Valhalla Partners and WPP. The funding will be used to expand the Cambridge, Mass.-based company's global ad sales and operations division to meet growing demand from advertisers. ...Read the whole story

  • Overstock Loses Adware Lawsuit

    Utah's highest state court has tossed a lawsuit accusing SmartBargains of engaging in unfair competition by displaying pop-up ads to Overstock.com visitors. "Overstock failed to show that SmartBargains' pop-ups, labeled with the SmartBargains' logo and appearing in a separate window on the top of Overstock's website, are deceptive, infringe a trademark, pass off SmartBargains' goods as those of overstock's goods, or are likely to cause confusion," according to the Utah Supreme Court in its opinion. ...Read the whole story

  • Vringo Partners With Nokia To Offer Ringtones

    Video ringtone-sharing company Vringo today is expected to announce an agreement with Nokia to make Vringo's video ringtone application and rich media content available to Nokia device owners through the "Nokia Download" Web store. Through Nokia Download, users can get the Vringo application, then choose from Vringo's range of rich media content -- including video clips, animation, avatars, slides shows, music, greetings and more -- to create personalized visual or video ringtones. ...Read the whole story

  • Calvin Klein Launches E-Commerce Site

    Phillips-Van Heusen's Calvin Klein division has launched an e-commerce microsite at calvinklein.com to market and sell its better white-label line of sportswear. The site lets consumers view products from various angles, zoom in and out, change color SKUs, search by size, create and send wish lists, and search store locations. Other services include gift wrapping, free gift messages and free shipping on purchases over $200. ...Read the whole story

Can Agencies Persuade Their Clients To Increase Marketing Budgets In A Recession?

Interactive agencies have always been challenged to do more with less. In the fourth quarter of 2008, they will have to do much more with ...More


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