• behavioral targeting Sorry, NebuAd, Phorm Gets Pass In UK by Wendy Davis

    In the U.S., online ad company NebuAd was forced to retreat from its controversial behavioral targeting plan, but rival Phorm has just been given the go-ahead by U.K. authorities. The U.K.'s Department for Business, Enterprise and Regulatory Reform stated Tuesday that Phorm's behavioral targeting platform is legal, largely because the company intends to notify users about the system and obtain their consent before deploying it. ...Read the whole story

  • search Tsavo Media Continues Acquisition Streak by Gavin O'Malley

    Continuing its strategy of growth through acquisitions, new media firm Tsavo Media has snatched up online marketing and SEO firm Better, Inc. for somewhere over $1 million. Backed by the publicly-traded American Capital investment fund, Tsavo is hot on the acquisition trail, most recently taking over select assets from Canadian online media firm MoxyMedia. ...Read the whole story

  • gaming Games: The Next Frontier In Political Advertising? by Tameka Kee

    Video games could be the next frontier in political advertising, according to new data from a Pew Internet & American Life Project study. The research, which surveyed over 1,100 youths ages 12-17, found some distinct correlations between their game play and civic activities, and shattered some of the myths about gamers being social misfits. ...Read the whole story

  • Adware Purveyor Gator Morphs Into JellyCloud by Wendy Davis

    Notorious adware company Gator has resurrected itself once again, this time as an ad network named JellyCloud. The Silicon Valley company, which was quietly launched late last year, has already run several ad campaigns and has joined the RightMedia ad exchange as well as one run by DoubleClick, according to director of marketing Antonio White. ...Read the whole story

  • metrics Newspaper Site Valuations Hit $450 Million by Mark Walsh

    U.S. newspaper Web sites are the most lucrative of local media sites, with valuations of the largest newspaper sites reaching between $300 million and $450 million, according to a new study. But local television, radio and "pure-play" sites are poised for the biggest gains as newspapers' online growth is slowed by the faltering economy and a reliance on traditional Web ads, the analysis by BIA Financial Network and Borrell Associates concluded. ...Read the whole story

  • video MerchantCircle, Spotzer Offer SMBs Ready-Made Online Videos by Tameka Kee

    MerchantCircle has partnered with Spotzer to offer small- and medium-sized businesses online video clips. The service, which is available for between $39 and $79 per month, aims to lure in business owners that don't have the time or budgets to develop full-length spots for TV or the Web. The clips also help drive increased search traffic to a merchant's Web page, since the engines typically index and rank video content favorably in the search results. ...Read the whole story

The Bid For Dubai's Cyber-Rights by Naseem Javed

Under the latest ICANN policy, who would like to bid the highest amount for the exclusive global rights to the new domain suffix .dubai? ...More

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