Friday, September 19, 2008
  • eMarketer's Ramsey Urges Marketers To Keep Faith

    With investment banks crumbling and Wall Street engulfed in a full-blown financial crisis, eMarketer CEO Geoff Ramsey urged marketers Thursday not to halt spending in fear of the growing economic upheaval. Speaking at the OMMA Global conference in New York, Ramsey tried to keep the sense of doom from spreading to online advertising by encouraging those assembled to remain steadfast in pushing ahead with digital marketing plans. ...Read the whole story

  • LeadServe Serves Long-Tail, Modeled After Google's AdSense

    Opt-Intelligence, a leader in the burgeoning field of opt-in advertising, has quietly begun rolling out a new, self-service system that will enable mid-size, small and even self-publishers that comprise the so-called "long-tail" marketplace to automatically tap ad budgets in search of qualified, permission-based leads. The new platform, dubbed LeadServe, literally generates leads automatically from consumers opting into advertising offers while registering on Web sites. ...Read the whole story

  • Nielsen: Growth in Online Display Market Stalled

    Advertisers shilling financial services spent 27% less on display ads in the first half of 2008 than they did in 2007, and their pullback helped drag down the entire "image-based" online ad market by 6%, according to Nielsen Online. Display cutbacks also have the potential to be offset by increased spending in other online ad channels like search and video. Spending on rich media ads, for example, was up 60% year-over-year. ...Read the whole story

  • Venture Investors Expect Web 2.0 Shakeout

    The financial meltdown unfolding this week will accelerate the shakeout of digital media startups--especially among me-too companies such as online ad networks, agreed venture capital executives gathered at the OMMA Global conference Thursday. Assembled on a panel titled "Dot Bomb 2.0?" the venture investors acknowledged that capital won't flow as freely in the wake of the financial crisis gripping Wall Street, but they did not predict a replay of the dot-collapse of 2000-2001. ...Read the whole story

  • WidgetBucks Adds Travel, Local Ads To Roster

    WidgetBucks has expanded beyond shopping widgets, adding travel and local ads to its roster. The Seattle-based widget ad network partnered with Marchex and Kayak to populate the units, which currently run on a cost-per-click (CPC) basis. ...Read the whole story

  • Hulu's Obsession With 'Every Little Pixel' Pays Off

    Starbucks and Disneyland--Those are the two business models that Hulu most closely follows, according to its CEO Jason Kilar, who gave the opening keynote at OMMA Global on Monday Like the premium-content streaming platform, Starbucks rests its success on appealing to consumers' immediate impulses, and, like Disneyland, Hulu rests its success on a fanatical attention to detail and quality consumer experiences. ...Read the whole story

  • EFF, Public Knowledge Fight For Web Freedom

    The digital rights groups Electronic Frontier Foundation and Public Knowledge have gone to court to seek more information about an international anti-piracy treaty that they fear will curtail Web users' civil liberties. ...Read the whole story

  • Governale's Out, Balis Is In At SMG Search

    Jill Balis has been named managing director, strategy and analytics of SMG Search. SMG Search is one arm of SMG Performance Marketing (SMG PM), a unique division of Starcom MediaVest that focuses on performance-based marketing tactics (including search, direct response, analytics and consulting). Balis most recently served as SVP, director of consumer acquisition and strategy at SMG PM. Prior to that, she lead e-marketing at Orbitz. Balis is replacing Steve Governale, who is relocating and will no longer be working with the company.--Tameka Kee ...Read the whole story

  • Cnet Teams With CBS Interactive
OMMA Awards Finalists: Viral Campaigns

Leading up to this evening's OMMA Awards in New York, Online Media Daily will publish the synopses of the three finalists in various OMMA Awards categories. The complete lineup can be viewed here. Finalists in the ...More