• social networks MySpace Music Debuts With Blue-Chip Sponsors by Gavin O'Malley

    MySpace late Thursday night debuted its ad-supported free on-demand streaming music and video service, MySpace Music. With Amazon integrated as its download store, and sharing and discovery tools like shareable playlists, the long awaited service eventually plans to offer consumers a one-stop-shop for artist ring tones, songs, merchandise, and concert tickets. MySpace Music's four premiere launch sponsors include McDonald's, Toyota, State Farm and Sony Pictures. ...Read the whole story

  • Study: Obama Leads In Web Traffic, McCain In Paid Search by Mark Walsh

    Web sites backing Barack Obama--including his own campaign sites--are generating five times more traffic than those supporting John McCain, according to a new study. In the report, "Searching for the Next President," Chicago-based Web marketing analytics firm AdGooroo found Obama sites are drawing more than 20 million visitors per month compared to about 4 million for McCain. ...Read the whole story

  • search Retailers Search Report: Use a 'Portfolio' of Search Tactics by Tameka Kee

    On- and offline retailers gearing up for the holidays may be rightly concerned about the economy and its impact on consumer spending, but research from Compete and Google shows that retailers can turn shoppers into buyers with the right "portfolio" of search tactics. The research, which focused on shoppers that had made a purchase within 60 days of clicking on a search listing, yielded a number of key trends. ...Read the whole story

  • behavioral targeting Broadband Providers Pledge To Protect Privacy by Wendy Davis

    AT&T, Time Warner Cable and Verizon Communications vowed Thursday that they will not provide information about subscribers' Web activity to ad companies without first obtaining users' explicit consent. Testifying at a Senate Commerce Committee hearing about broadband providers and privacy chaired by Sen. Byron Dorgan (D-N.D.), representatives from the Internet service provider representatives said their companies had not in the past deployed behavioral targeting techniques. ...Read the whole story

  • video Humor Replaces Shock: Videos That Advertisers Love by Karl Greenberg

    At Thursday's Advertising Week seminar on online humor sponsored by the Webby Awards, David-Michel Davies, executive director of the International Academy of Digital Arts and Sciences, showed a sampling of viral, humorous videos. The videos are hilarious, but are they safe for advertising? Panelists said the risks are worth the reach. ...Read the whole story

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