• Layoffs, Cost-Cutting Measures For Yahoo? by Laurie Sullivan

    Yahoo reportedly is likely to announce significant cost-cutting plans, including another round of layoffs. The Sunnyvale, Calif.-based Internet company, which employs about 14,300, is expected to disclose plans by Tuesday, when it reports third-quarter earnings. ...Read the whole story

  • Election, Financial Turmoil Drive Web Traffic by Mark Walsh

    A tight presidential election and a deepening financial crisis were the two key factors driving Internet traffic in September, according to new comScore data for the month. The Web sites of both Barack Obama and John McCain enjoyed big gains as the presidential race entered the home stretch. Obama's campaign site jumped 37% to 5.4 million while his Republican rival's Web audience more than doubled to 3 million. ...Read the whole story

  • gaming Marketers Say They Win With In-Game Ads by Laurie Sullivan

    T-Mobile has inserted ads in Rockstar Games' new Midnight Club: Los Angeles is scheduled to go on sale this month. The game is made for the Microsoft Xbox 360 and Sony PlayStation 3 offers single-player and multiplayer modes. Gamers can choose from 40 different cars and motorcycles to cruse Figueroa or Sunset Boulevard. T-Mobile isn't the only brand allocating more advertising spend on this emerging market. DoubleFusion, San Francisco; IGA Worldwide, New York; and Massive see a rapid move away from "experimental budgets" and into six- and seven-figure network buys for 2009. ...Read the whole story

  • mobile SmartReply Warns Of Potential Text-Messaging Price Hike by Mark Walsh

    At least one mobile marketer has warned customers that it will increase pricing on text-message campaigns if Verizon Wireless goes ahead with its proposed 3-cent fee for delivering messages sent by companies to its customers. SmartReply, which provides voice and mobile marketing services to retailers, notified customers that it would be forced to pass on the extra cost if Verizon adds the 3-cent hike starting Nov. 1 as initially planned. ...Read the whole story

  • No More Free 'Zines: Mygazines Folds by Wendy Davis

    Weeks after settling a copyright infringement lawsuit, the free magazine site Mygazines.com has gone out of business. The company, which hosted digital versions of thousands of magazines, said on its Web site that it had run out of money. But recent legal proceedings also appear to have left the company without a viable business plan. ...Read the whole story

  • video Video Use Will Continue To Rise, Per Web Influencers by Gavin O'Malley

    A full 65% of online media sites now use video, according to a new Web Influencers Internet Media Tour Survey conducted by D S Simon Productions. What's more, 77% of online media sites project the use of video to increase over the next year. The study gathered responses from some 200 "Web influencers," from top media outlets. ...Read the whole story

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