Tuesday, October 21, 2008
  • No More Takedown Notices: Digital Rights Group Agrees With McCain

    The digital rights group Electronic Frontier Foundation said Monday it agreed with the McCain-Palin campaign that TV networks have overreached in demanding that YouTube remove political ads. In a letter to CBS, Fox, NBC and the Christian Broadcasting Network, the advocacy group complained that the networks' approach is "contrary to the law" and also threatens "to silence an exciting new source of political expression." ...Read the whole story

  • Gannett's PointRoll Partners With Panache

    With an eye toward more advanced video advertising, PointRoll has tapped video ad delivery platform Panache. Through the partnership, expected to be announced today, PointRoll hopes to better facilitate video campaigns with its existing publisher clients, as well as Panache's publisher clients. ...Read the whole story

  • Interwoven's Adaptive Targeting Personalizes Ads, Content

    An optimization platform that delivers targeted ads becomes available today from Interwoven. The Optimost Adaptive Targeting service allows businesses to offer the best combination of advertisements and content based on click patterns and characteristics of those visiting their sites. ...Read the whole story

  • Girly Glam Gets Manly, Launches Brash.com

    Female-focused e-publisher and ad network Glam Media on Monday announced the launch of Brash.com, a vertical network and content hub of sites targeting men ages 18-49. Online Media Daily reported late last month that a men's network was in the works, but under the name CodeBlue. ...Read the whole story

  • CBS Interactive Offers 'Social Viewing Rooms'

    Looking for new ways to boost its Web audience, CBS Interactive has added a feature that lets viewers chat and interact while watching the network's TV shows online. CBS's "social viewing rooms," allow friends to gather in virtual rooms to watch top programs such as "Survivor" and "CSI" at the same time, evoking the collective experience of sitting around the living room TV. ...Read the whole story

  • Mediasmith's Bundled Service Supports Search, Social Media

    Brands should never have to hear "it's not my job" from media buyers and planners, so Mediasmith developed a bundled service that supports emerging technologies, social media and search in one package. The San Francisco-based company will introduce the offering, dubbed M3, today. ...Read the whole story

  • NAB Asks FCC To Delay White Space Vote

    The National Association of Broadcasters has asked the Federal Communications Commission to delay a Nov. 4 vote on whether to approve use of the "white space" spectrum for wireless broadband. In an emergency request filed late last week, the group argued that it needed more time to review a 400-page report outlining test results that was made public last Wednesday. ...Read the whole story

What Men Want ... Online

Despite the increasing interest in online advertising, there remains a perception that brands can target men best by hitting them on ...More