• social networks LinkedIn Debuts B2B Network by Gavin O'Malley

    Seeking new revenue streams, professional-focused social network LinkedIn today is expected to debut a network catering to business-to-business market researchers. "B2B market research is a $100,000 million dollar industry, and we feel we can become a leading provider of that data," said Dan Shapero, director of business services for the LinkedIn Research Network. ...Read the whole story

  • Google Upgrades Analytics Functions by Laurie Sullivan

    Google unveiled a major upgrade Wednesday to Google Analytics. It includes new services--such as custom reporting, advanced segmentation, API, visualization tool, integration into AdSense--and updated user interface and management interface. Until now these features had been "extremely expensive," said Brett Crosby, senior manager of Google Analytics, suggesting companies spend millions of dollars annually for similar functions. "We took something expensive and difficult, and made it free and easy to use." ...Read the whole story

  • Gates Urges FCC To Approve White Spaces Plan by Wendy Davis

    Microsoft founder Bill Gates has personally reached out to the Federal Communications Commission to support a plan to use vacant radio airwaves for wireless broadband. The former Microsoft chair telephoned FCC Chair Kevin Martin and Commissioner Michael Copps to voice his support for the plan and to urge that a scheduled vote go forward on Nov. 4, according to a document filed with the FCC this week. ...Read the whole story

  • mobile iPhone Helps Power AT&T Results by Mark Walsh

    T-Mobile's G1 phone made its long-awaited debut in stores Wednesday, but the latest iPhone continued to crowd the spotlight. The popular Apple device helped drive solid third-quarter results for AT&T, accounting for 2.4 million phone activations and nearly 1 million new subscribers. The largest U.S. phone company overall reported a 5.5% increase in profits to $3.2 billion on sales of $31.2 billion, up 4% from the year-earlier quarter. ...Read the whole story

  • email Young Adults Prefer Ads In E-mail by Gavin O'Malley

    Sorry, MySpace and Facebook--young adults report paying more attention to marketing messages via e-mail and direct mail, according to new research from Ball State University and ExactTarget. Among 18- to 34-year-olds, consumers are more likely to be influenced to make purchases based on e-mail marketing messages and direct mail than from advertisements or marketing messages on social networks, according to the white paper. ...Read the whole story

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