• video Google: This Is Your Brain On Advertising by Mark Walsh

    Madison Avenue is increasingly turning to neuroscience to refine the art of crafting successful ad campaigns. The Nielsen Co. jumped into the field earlier this year by investing in Berkeley, Calif.-based research firm NeuroFocus, which applies neuroscience to advertising research. Now Google is applying "neuromarketing" to video advertising. In a study released Thursday, Google and MediaVest used NeuroFocus findings to show that overlay ads appearing in YouTube videos grab consumers' attention and boost brand awareness. ...Read the whole story

  • TV Broadcasters Oppose White Space/Broadband Plan by Wendy Davis

    Television broadcasters who oppose the use of vacant radio airwaves for wireless broadband got some new support from lawmakers, who are asking the Federal Communications Commission to put the brakes on the plan. A bipartisan coalition of eight Congress representatives wrote to the FCC Thursday to ask the agency to delay a planned Nov. 4 vote on the proposal to allow broadband on the white space spectrum. They argue that experts need more time to evaluate and comment on a 400-page report about tests that was issued by the Office of Engineering and Technology last week. ...Read the whole story

  • Liberal Democrats Most Politically Active Online, Offline by Mark Walsh

    With Election Day fast approaching, liberal Democrats lead the way in political activism, with nine out of 10 giving a lot of thought to the election and 43% reading political blogs. A new election-focused study by the Pew Research Center for the People & the Press found the Internet overall is playing a major role in the presidential election as a source of information and means economy. ...Read the whole story

  • social media Forrester: B2B Marketers Cling To Familiar by Gavin O'Malley

    Business-to-business marketers' interest in social media and Web 2.0 services have increased dramatically over the past nine months, according to a new study from Forrester Research. When it comes to program spending and execution, however, B2B marketers cling to familiar approaches, according to the Forrester survey of 189 marketing professionals in seven different industries. ...Read the whole story

  • Nielsen Competes Online Meter Audit, Steps Up Ratings Accreditation Race With comScore by Joe Mandese

    Nielsen Online Thursday claimed a small victory in its race against comScore to become the first online audience ratings service to become accredited by the media industry's official ratings watchdog. Nielsen said it had completed an audit by the Media Rating Council covering its patented NetSight online metering technology, as well as the editing process it uses to generate audience estimates for Web sites and online destinations. While an important milestone in what is proving to be an arduous, expensive and protracted process, both Nielsen and comScore still phase significant hurdles before they can get accredited. ...Read the whole story

  • search Thoughtful Planning Results in Successful PPC Campaigns by Laurie Sullivan

    Knowing myths and missteps about data, analysis and relationships with clients that sometimes guide agencies in the wrong direction could provide valuable information when designing and delivering on PPC campaigns. That advice came from Kendall Allen, SVP digital marketing services at New York-based MKTG Services, during a Webinar Thursday. Allen drilled down on the importance of relationships between agency and client, as well as knowing the best ways to collect, analyze and present data to support campaigns. ...Read the whole story

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