• Madison Avenue Biggies See Digital Media As Stable Source Amid Uncertain Outlook by Joe Mandese

    Three of the world's biggest advertising and media services organizations - Aegis, Interpublic and Publicis - reported relatively strong third quarter results this morning, but signaled unanimous concern over the weakening global economy. While their long-term outlooks remain uncertain, two of the three - Aegis and Publicis - indicated that media would remain their sweet spot, especially digital media, within an erratic economic world. ...Read the whole story

  • Dolly Parton Joins Turf Fight Over White Space by Wendy Davis

    Country singer Dolly Parton is lending some star power to TV broadcasters' campaign against a proposal to allow white spaces to be used for wireless broadband. "With my extensive background in the entertainment industry, I can unequivocally confirm that the importance of clear, consistent wireless microphone broadcasts simply cannot be overstated," Parton said in a letter to the Federal Communications Commission, which is scheduled to vote on the issue Nov. 4. ...Read the whole story

  • video AOL Hands Off Video Duties To Brightcove by Gavin O'Malley

    After years of handling video content management internally, AOL is expected to announce today that it is bringing in Brightcove to take over those duties. The transition, expected to be completed by early next year, will leave the thriving online video platform with control over AOL's video content management, publishing, and playback duties. ...Read the whole story

  • Analyst: Online Display Ads Likely To Tumble by Mark Walsh

    Online display advertising will not only slow, but will fall by as much as 10% next year, according to a new report from RBC Capital looking at small-cap online ad companies. While display advertising will be flat to down 10%, search and lead generation should do better "as advertisers allocate more budget to the highest ROI channels," according to analyst Ross Sandler. ...Read the whole story

  • social media Meebo Employs Kwanzoo Widget To Engage Users by Laurie Sullivan

    While the idea that interactive games or videos increase the time consumers spend with brand on Web sites is not new, Meebo has a few treats and tricks planned to entice Meeboers to stay and play with its Web messaging tool just a little longer. This week, Meebo goes live with an interactive quiz widget from Los Altos Hills, Calif.-based Kwanzoo, which plans to offer the widget to Web site and blog publishers either as an ad-supported or subscription-based tool. ...Read the whole story

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