• Top Wireless Web Ad Destination Same As The Wired Web's: Yahoo by Joe Mandese

    LOS ANGELES -- A top Nielsen Mobile executive unveiled the first look at a new product here Thursday that measures and ranks mobile Web sites based on the number of ad impressions they generate, and it shows the dominant player is the same as the wired Web: Yahoo. Speaking at MediaPost's OMMA Mobile conference, Nic Covey, director of insights at Nielsen Mobile, gave a preview of the new Mobile AdRelevance database, a mobile version of Nielsen Online's online ad tracking service AdRelevance, and said that Yahoo Games is the No. 1 ad-supported mobile Web destination, followed by sister verticals Yahoo ... ...Read the whole story

  • Thrillist Goes Where The Boys Are by Gavin O'Malley

    Guys' lifestyle e-newsletter Thrillist plans to relaunch its Web site this weekend with more prominently featured content, rich media readiness, and new opportunities for premium sponsors. In an increasingly tough climate for ad-supported media, Thrillist claims to be thriving with little help from its most prominent investor, Bob Pittman's Pilot Group LLC." We could get more money from them if wanted, but we're growing very well without it," said Thrillist co-founder and CEO Ben Lerer. ...Read the whole story

  • IAB Aims To Streamline Online Media Buying, Ad Serving by Mark Walsh

    The Interactive Advertising Bureau Thursday announced a broad set of initiatives aimed at streamlining online media buying and ad serving. The centerpiece of these efforts is creation of a common platform to automate the transfer of business order information between ad agencies and Web publishers. Other projects unveiled at the IAB's Ad Operations Summit in New York include a system for resolving ad impression discrepancies early in a campaign, a best practices guide for managing the online advertising workflow and a new standard for Web video advertising. ...Read the whole story

  • mobile Beyond Ring Tones: Experts Tout Mobile Music by Laurie Sullivan

    LOS ANGELES -- Music brands find that connecting with fans through cell phones and mobile campaigns can mean the difference between consumers getting lost or sticking around. Panelists participating in the "Re-Mix: Dialing up a Music Model" panel at the OMMA Mobile conference Thursday agreed mobile campaigns shouldn't be considered an afterthought. If executed properly, they produce high return on investments and consumer loyalty. Such campaigns capitalize on "personalization" and "self-expression," connecting bands with fans. ...Read the whole story

  • Judge Orders Chevron To Halt Google AdWords Campaign by Wendy Davis

    A federal judge in San Francisco presiding over a human rights lawsuit against Chevron by a Nigerian protester has ordered the oil company to stop running a Google AdWords campaign directing Web users to a Chevron site about the case. Judge Susan Illston issued a gag order on Monday banning both sides from discussing the case publicly. As part of that ruling, she ordered Chevron to stop running an AdWords campaign that used the name of the plaintiff, Larry Bowoto, to trigger ads for a Chevron Web site. ...Read the whole story

  • Well, I Didn't Mean MY News.... by George Simpson

    Everybody is starting to cut back. Layoffs are epidemic. New policies are being issued to limit expenses. This is what happens when the R word ... ...More

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